What users are saying about
6 Ratings
28 Ratings
6 Ratings
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Score 8.7 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Maddy Osman | TrustRadius Reviewer

Falcon.io

I can recommend Falcon.io for any person or company that wants to organize and plan their social media content. You will easily keep track of all channels, schedule each post in advance, analyze and create marketing strategies. They will have a tool that gives them a lot of abilities to get information about the performance of the content
Maria Bereziuk | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Awario
Falcon.io
8.8
Boolean keyword searches
Awario
Falcon.io
8.9
Filtering out noise/spam
Awario
Falcon.io
8.4
Sentiment analysis
Awario
Falcon.io
8.9
Broad channel coverage
Awario
Falcon.io
8.9

Publishing

Awario
Falcon.io
8.7
Content planning and scheduling
Awario
Falcon.io
8.9
Audience targeting
Awario
Falcon.io
9.0
Content optimization
Awario
Falcon.io
8.4
Workflow management
Awario
Falcon.io
8.4

Engagement

Awario
Falcon.io
8.8
Automated routing and prioritization
Awario
Falcon.io
8.5
Customer interaction histories
Awario
Falcon.io
9.0
Bulk actions
Awario
Falcon.io
9.0

Marketing

Awario
Falcon.io
8.8
Lead generation
Awario
Falcon.io
9.0
Content marketing
Awario
Falcon.io
8.9
Paid media management
Awario
Falcon.io
9.0
Campaigns and promotions
Awario
Falcon.io
8.4

Channel coverage/integration

Awario
Falcon.io
9.0
Twitter
Awario
Falcon.io
9.5
Facebook
Awario
Falcon.io
9.4
LinkedIn
Awario
Falcon.io
9.0
Google+
Awario
Falcon.io
9.0
Instagram
Awario
Falcon.io
8.4
Pinterest
Awario
Falcon.io
9.0
YouTube
Awario
Falcon.io
8.5

Reporting/analytics

Awario
Falcon.io
8.6
Campaign success analytics
Awario
Falcon.io
8.9
Real-time tracking
Awario
Falcon.io
9.0
Competitor analysis
Awario
Falcon.io
7.9

Account management

Awario
Falcon.io
8.2
Role-based user permissions & privileges
Awario
Falcon.io
8.5
Mobile access
Awario
Falcon.io
7.9

Pros

Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Drew Harrison | TrustRadius Reviewer

Falcon.io

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature. You can easily see when different posts are scheduled and where you have holes.
  • Falcon aggregates data well in their metrics section, although they only provide data you can get from the platform reports. It is nice to have it all in one place so to speak.
Lainey Graham | TrustRadius Reviewer

Cons

Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Maddy Osman | TrustRadius Reviewer

Falcon.io

  • Some of our measurement metrics are predefined, and you would need to extract the raw data and calculate new or other metrics such as engagement rates (based on reach)
  • Can be quite pricy, especially compared to other cheaper solutions that can provide some of the basic functionalities for fraction of the price
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Awario

No score
No answers yet
No answers on this topic

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
Anonymous | TrustRadius Reviewer

Usability

Awario

No score
No answers yet
No answers on this topic

Falcon.io

Falcon.io 9.0
Based on 2 answers
It acts as a single inbox used to deliver real-time customer service and management of crisis. All content is managed effectively using a single calendar.
Mahmoud Farag | TrustRadius Reviewer

Support Rating

Awario

Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Drew Harrison | TrustRadius Reviewer

Falcon.io

Falcon.io 8.5
Based on 2 answers
On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
Maria Bereziuk | TrustRadius Reviewer

Alternatives Considered

Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Maddy Osman | TrustRadius Reviewer

Falcon.io

Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
Anonymous | TrustRadius Reviewer

Return on Investment

Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Drew Harrison | TrustRadius Reviewer

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Awario

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Awario Editions & Modules

Edition
Starter$29.001
Pro$89.001
Enterprise$299.001
CustomContact us
  1. per month
Additional Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io Editions & Modules

Edition
Falcon.io$1291
  1. per month
Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

Rating Summary

Likelihood to Recommend

Awario
9.5
Falcon.io
8.9

Likelihood to Renew

Awario
Falcon.io
6.3

Usability

Awario
Falcon.io
9.0

Performance

Awario
Falcon.io
8.2

Support Rating

Awario
8.9
Falcon.io
8.5

Add comparison