What users are saying about
6 Ratings
31 Ratings
6 Ratings
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Score 8.6 out of 100
31 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

    Listening/monitoring

    Awario

    Feature Set Not Supported
    N/A
    8.1

    Falcon.io

    81%
    Falcon.io ranks higher in 4/4 features

    Boolean keyword searches

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Filtering out noise/spam

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Sentiment analysis

    N/A
    0 Ratings
    7.0
    70%
    7 Ratings

    Broad channel coverage

    N/A
    0 Ratings
    8.8
    88%
    6 Ratings

    Publishing

    Awario

    Feature Set Not Supported
    N/A
    7.4

    Falcon.io

    74%
    Falcon.io ranks higher in 4/4 features

    Content planning and scheduling

    N/A
    0 Ratings
    8.2
    82%
    7 Ratings

    Audience targeting

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Content optimization

    N/A
    0 Ratings
    6.6
    66%
    6 Ratings

    Workflow management

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Engagement

    Awario

    Feature Set Not Supported
    N/A
    8.5

    Falcon.io

    85%
    Falcon.io ranks higher in 3/3 features

    Automated routing and prioritization

    N/A
    0 Ratings
    9.0
    90%
    3 Ratings

    Customer interaction histories

    N/A
    0 Ratings
    9.0
    90%
    6 Ratings

    Bulk actions

    N/A
    0 Ratings
    7.6
    76%
    4 Ratings

    Marketing

    Awario

    Feature Set Not Supported
    N/A
    8.7

    Falcon.io

    87%
    Falcon.io ranks higher in 4/4 features

    Lead generation

    N/A
    0 Ratings
    10.0
    100%
    4 Ratings

    Content marketing

    N/A
    0 Ratings
    8.8
    88%
    5 Ratings

    Paid media management

    N/A
    0 Ratings
    8.2
    82%
    4 Ratings

    Campaigns and promotions

    N/A
    0 Ratings
    7.8
    78%
    5 Ratings

    Channel coverage/integration

    Awario

    Feature Set Not Supported
    N/A
    8.2

    Falcon.io

    82%
    Falcon.io ranks higher in 7/7 features

    Twitter

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    Facebook

    N/A
    0 Ratings
    8.8
    88%
    7 Ratings

    LinkedIn

    N/A
    0 Ratings
    8.8
    88%
    5 Ratings

    Google+

    N/A
    0 Ratings
    6.4
    64%
    5 Ratings

    Instagram

    N/A
    0 Ratings
    8.4
    84%
    7 Ratings

    Pinterest

    N/A
    0 Ratings
    8.2
    82%
    2 Ratings

    YouTube

    N/A
    0 Ratings
    7.8
    78%
    4 Ratings

    Reporting/analytics

    Awario

    Feature Set Not Supported
    N/A
    6.2

    Falcon.io

    62%
    Falcon.io ranks higher in 3/3 features

    Campaign success analytics

    N/A
    0 Ratings
    6.4
    64%
    6 Ratings

    Real-time tracking

    N/A
    0 Ratings
    6.4
    64%
    6 Ratings

    Competitor analysis

    N/A
    0 Ratings
    5.6
    56%
    6 Ratings

    Account management

    Awario

    Feature Set Not Supported
    N/A
    7.6

    Falcon.io

    76%
    Falcon.io ranks higher in 2/2 features

    Role-based user permissions & privileges

    N/A
    0 Ratings
    9.0
    90%
    7 Ratings

    Mobile access

    N/A
    0 Ratings
    6.2
    62%
    6 Ratings

    Attribute Ratings

    • Awario is rated higher in 2 areas: Likelihood to Recommend, Support Rating

    Likelihood to Recommend

    9.4

    Awario

    94%
    2 Ratings
    8.2

    Falcon.io

    82%
    10 Ratings

    Likelihood to Renew

    Awario

    N/A
    0 Ratings
    6.3

    Falcon.io

    63%
    3 Ratings

    Usability

    Awario

    N/A
    0 Ratings
    7.6

    Falcon.io

    76%
    2 Ratings

    Performance

    Awario

    N/A
    0 Ratings
    8.2

    Falcon.io

    82%
    2 Ratings

    Support Rating

    8.9

    Awario

    89%
    4 Ratings
    5.6

    Falcon.io

    56%
    2 Ratings

    Likelihood to Recommend

    Awario

    Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
    Read full review

    Cision

    The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
    Read full review

    Pros

    Awario

    • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
    • Advanced filtering by date range, country, negative keywords, domains, and more.
    Read full review

    Cision

    • Falcon.io has a well-organized and fluid interface.
    • It has many abilities to work the on the content of our company or clients in different social media.
    • The platform even allows me to mix stories as part of the marketing strategy.
    • With Falcon.io, I can easily see when different posts are scheduled and review before they are published.
    • It's nice to have a reporting section where I can frequently review where I should improve.
    Read full review

    Cons

    Awario

    • A better onboarding process would've gotten me hooked earlier
    • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
    • Using advanced functionality would be easier with more hand-holding
    Read full review

    Cision

    • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
    • Falcon.io will often not publish posts that don't meet certain niche creative requirements of different social platforms. It would be helpful if they provided an error while you were creating the post rather than failing to publish later.
    • Falcon.io does not currently post to Instagram stories. This is a capability that they need to compete in their space.
    Read full review

    Pricing Details

    Awario

    Starting Price

    $39 per month

    Editions & Modules

    Awario editions and modules pricing
    EditionModules
    Starter$39.001
    Pro$119.002
    Enterprise$399.003
    CustomContact us4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Falcon.io

    Starting Price

    $129 per month

    Editions & Modules

    Falcon.io editions and modules pricing
    EditionModules
    Falcon.io1291

    Footnotes

    1. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

    Likelihood to Renew

    Awario

    No answers on this topic

    Cision

    I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
    Read full review

    Usability

    Awario

    No answers on this topic

    Cision

    Usability rating is being given prior to the Brandwatch merger. Its tool is great for managing multiple brands across different geographic. It gives visibility on what content is being published, however, it's on the more expensive side but is considerably cheaper than Sprinklr (an agency's least preferred tool). Community management is accessible, however, analysts will be disappointed in its measurement features. The brandwatch merger should amplify its capabilities though!
    Read full review

    Support Rating

    Awario

    I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
    Read full review

    Cision

    On the few occasions that I have used it, we have been slow to get responses. Despite all this, they have been very generous and persuasive.
    Read full review

    Alternatives Considered

    Awario

    There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
    Read full review

    Cision

    Falcon is a much more robust tool, with significantly better scheduling and community management. Their Engage module is miles ahead.
    Read full review

    Return on Investment

    Awario

    • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
    Read full review

    Cision

    • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
    Read full review

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