What users are saying about
6 Ratings
6 Ratings
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Score 8.7 out of 100
145 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Maddy Osman | TrustRadius Reviewer

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Awario
Salesforce Social Studio
8.0
Boolean keyword searches
Awario
Salesforce Social Studio
8.0
Filtering out noise/spam
Awario
Salesforce Social Studio
8.0
Sentiment analysis
Awario
Salesforce Social Studio
8.1
Broad channel coverage
Awario
Salesforce Social Studio
8.1

Publishing

Awario
Salesforce Social Studio
9.5
Content planning and scheduling
Awario
Salesforce Social Studio
10.0
Audience targeting
Awario
Salesforce Social Studio
9.9
Content optimization
Awario
Salesforce Social Studio
8.0
Workflow management
Awario
Salesforce Social Studio
9.9

Engagement

Awario
Salesforce Social Studio
8.6
Automated routing and prioritization
Awario
Salesforce Social Studio
10.0
Customer interaction histories
Awario
Salesforce Social Studio
8.1
Bulk actions
Awario
Salesforce Social Studio
7.8

Marketing

Awario
Salesforce Social Studio
5.5
Lead generation
Awario
Salesforce Social Studio
5.0
Content marketing
Awario
Salesforce Social Studio
5.0
Paid media management
Awario
Salesforce Social Studio
5.0
Campaigns and promotions
Awario
Salesforce Social Studio
7.0

Channel coverage/integration

Awario
Salesforce Social Studio
7.2
Twitter
Awario
Salesforce Social Studio
8.0
Facebook
Awario
Salesforce Social Studio
8.1
LinkedIn
Awario
Salesforce Social Studio
8.1
Google+
Awario
Salesforce Social Studio
6.8
Instagram
Awario
Salesforce Social Studio
5.1
Pinterest
Awario
Salesforce Social Studio
6.5
YouTube
Awario
Salesforce Social Studio
8.0

Reporting/analytics

Awario
Salesforce Social Studio
9.0
Campaign success analytics
Awario
Salesforce Social Studio
10.0
Real-time tracking
Awario
Salesforce Social Studio
9.9
Competitor analysis
Awario
Salesforce Social Studio
7.1

Account management

Awario
Salesforce Social Studio
9.0
Role-based user permissions & privileges
Awario
Salesforce Social Studio
8.0
Mobile access
Awario
Salesforce Social Studio
10.0

Pros

Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Drew Harrison | TrustRadius Reviewer

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Cons

Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Maddy Osman | TrustRadius Reviewer

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

Likelihood to Renew

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 4.4
Based on 39 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Usability

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 8.0
Based on 11 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Performance

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

Support Rating

Awario

Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Drew Harrison | TrustRadius Reviewer

Salesforce Social Studio

Salesforce Social Studio 5.0
Based on 25 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

Online Training

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Implementation Rating

Awario

No score
No answers yet
No answers on this topic

Salesforce Social Studio

Salesforce Social Studio 5.0
Based on 14 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Maddy Osman | TrustRadius Reviewer

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

Return on Investment

Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Drew Harrison | TrustRadius Reviewer

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

Screenshots

Salesforce Social Studio

Pricing Details

Awario

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Awario Editions & Modules

Edition
Starter$29.001
Pro$89.001
Enterprise$299.001
CustomContact us
  1. per month
Additional Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Awario
9.5
Salesforce Social Studio
9.0

Likelihood to Renew

Awario
Salesforce Social Studio
4.4

Usability

Awario
Salesforce Social Studio
8.0

Reliability and Availability

Awario
Salesforce Social Studio
9.6

Performance

Awario
Salesforce Social Studio
8.4

Support Rating

Awario
8.9
Salesforce Social Studio
5.0

In-Person Training

Awario
Salesforce Social Studio
10.0

Online Training

Awario
Salesforce Social Studio
7.6

Implementation Rating

Awario
Salesforce Social Studio
5.0

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