What users are saying about
44 Ratings
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Score 8 out of 100
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.9 out of 100

Feature Set Ratings

  • Bing Webmaster Tools ranks higher in 3 feature sets: SEO, SEO Channels, SEO Platform & Account Management

SEO

8.9

Bing Webmaster Tools

89%
7.3

AuthorityLabs

73%
Bing Webmaster Tools ranks higher in 7/8 features

Keyword analysis

10.0
100%
7 Ratings
9.0
90%
4 Ratings

Backlink management

5.0
50%
7 Ratings
N/A
0 Ratings

SERP ranking tracking

9.0
90%
7 Ratings
10.0
100%
4 Ratings

Page grader

9.0
90%
6 Ratings
6.0
60%
1 Rating

Competitive analysis

10.0
100%
6 Ratings
9.0
90%
3 Ratings

Site audit / diagnostics

10.0
100%
7 Ratings
5.0
50%
1 Rating

Site recommendations

9.0
90%
6 Ratings
5.0
50%
2 Ratings

Task management

8.9
89%
3 Ratings
7.0
70%
1 Rating

SEO Channels

8.0

Bing Webmaster Tools

80%
7.5

AuthorityLabs

75%
AuthorityLabs, by Traject ranks higher in 3/4 features

Local SEO

10.0
100%
5 Ratings
10.0
100%
3 Ratings

Social SEO

4.1
41%
3 Ratings
6.0
60%
1 Rating

Mobile SEO

7.8
78%
6 Ratings
9.0
90%
3 Ratings

Global SEO

10.0
100%
7 Ratings
5.0
50%
3 Ratings

SEO Platform & Account Management

10.0

Bing Webmaster Tools

100%
6.5

AuthorityLabs

65%
Bing Webmaster Tools ranks higher in 2/2 features

Multi-domain support

10.0
100%
6 Ratings
10.0
100%
4 Ratings

Integration with web analytics tools

10.0
100%
5 Ratings
3.0
30%
2 Ratings

Attribute Ratings

  • Bing Webmaster Tools is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Bing Webmaster Tools

100%
7 Ratings
9.0

AuthorityLabs

90%
4 Ratings

Support Rating

Bing Webmaster Tools

N/A
0 Ratings
10.0

AuthorityLabs

100%
2 Ratings

Likelihood to Recommend

Microsoft

I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
Read full review

Traject

It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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Pros

Microsoft

  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
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Traject

  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
Read full review

Cons

Microsoft

  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
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Traject

  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
Read full review

Pricing Details

Bing Webmaster Tools

Starting Price

$0

Editions & Modules

Bing Webmaster Tools editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    AuthorityLabs

    Starting Price

    Editions & Modules

    AuthorityLabs editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Support Rating

      Microsoft

      No answers on this topic

      Traject

      This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
      Read full review

      Alternatives Considered

      Microsoft

      I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
      Read full review

      Traject

      Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
      Read full review

      Return on Investment

      Microsoft

      • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
      • Having another search engine to do reporting on helps increase hours and client spend
      • some issues flagged in bing but not seen in google can be fixed once shown in BWT
      Read full review

      Traject

      • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
      Read full review

      Add comparison