Birdeye vs. Whitespark Local Citation Finder

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Birdeye
Score 8.6 out of 10
N/A
Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Over 100,000 businesses leverage Birdeye’s AI-powered platform to engage seamlessly with customers, drive loyalty, and excel in their local markets.
$299
per month
Whitespark Local Citation Finder
Score 10.0 out of 10
N/A
The Local Citation Finder is a local SEO tools for tracking the performance of a business’s online citations. It reveals what listings competitors have that the business is missing, uncovers new opportunities, and helps users take control of citations. The Local Citation Finder aims tomake it easy to manage and grow citations, which the vendor states builds authority, establishes trust, and improves an online presence. Find and track all citations. Identify the…
$39
per month
Pricing
BirdeyeWhitespark Local Citation Finder
Editions & Modules
Standard
$299.00
per month
Professional
$399.00
per month
Premium
Custom Pricing
Small Business
$39.00
per month
Specialist
$49.00
per month
Agency
$59.00
per month
Enterprise
$149.00
per month
Offerings
Pricing Offerings
BirdeyeWhitespark Local Citation Finder
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSave ~20% by paying for your subscription in full with our yearly billing option.
More Pricing Information
Community Pulse
BirdeyeWhitespark Local Citation Finder
Top Pros
Top Cons
Best Alternatives
BirdeyeWhitespark Local Citation Finder
Small Businesses
BrightLocal
BrightLocal
Score 7.7 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Medium-sized Companies
Brand24
Brand24
Score 8.6 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Enterprises
Brandwatch
Brandwatch
Score 8.3 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
BirdeyeWhitespark Local Citation Finder
Likelihood to Recommend
8.5
(156 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.6
(2 ratings)
-
(0 ratings)
Usability
9.0
(70 ratings)
-
(0 ratings)
Support Rating
8.2
(69 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
BirdeyeWhitespark Local Citation Finder
Likelihood to Recommend
Birdeye
I think Birdeye is great for businesses that use a CRM system that is able to integrate with Birdeye so that clients are automatically pulled into Birdeye and sent review requests. I would also say this is more suited for businesses that see multiple customers and clients weekly versus businesses that maybe only have one or two clients a month. Ex: Dentist offices get great returns, but contractors/real estate agents may not be as great.
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Whitespark
We have a client base within our organization of about ~5,000, so it can be difficult to keep track of all of their marketing status/standings. The Whitespark Local Citation Finder removes the aspect of human error and ensures that we are providing fast, reliable results for thousands of our clients. Being able to see our competitor's citation summary is a large advantage, not other products such as this provides.
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Pros
Birdeye
  • Their customer service is always very helpful and ready to give you the personal attention that you require.
  • They connect many different sources and funnel them straight to you so you can easily capitalize on multiple platforms and information streams.
  • They are constantly innovating and improving their systems with real-time feedback from their customers.
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Whitespark
  • The information within the finder is very accurate, which eliminates us having to dig through the internet for citations.
  • The reports are automated for you, so there's no extra work on the user's end.
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Cons
Birdeye
  • The sentiment feature is just okay. It requires custom adjustments and time to understand where it is working well and where it is not in order to get the most out of it, while other features require very little user input.
  • Social listening needs work. I often receive notifications for unrelated terms because of their similarity in spelling to my organization's name, so I don't use this feature.
  • Birdeye could have more built-in features to create digital content from the reviews.
  • Birdeye could also have additional reputation tools to strengthen GMB listings and to combat negative press. Review listings and rich snippets in search are great, but having a tool that measures and helps to improve overall brand health/search results would be amazing. My CEO isn’t looking at what is going right. He looks at what is going wrong. We may have thousands of positive reviews on Google, but the bad article with false information is still showing up on page one of search results. That makes for an unhappy CEO.
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Whitespark
  • One small improvement I'd recommend is creating the ability to connect to 3rd party platforms, such as Google Data Studio
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Likelihood to Renew
Birdeye
Birdeye is extremely beneficial in generating new reviews for clients and there is a direct impact on their business from these reviews.
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Whitespark
No answers on this topic
Usability
Birdeye
I think it is very easy to figure out very quickly by just playing around in the dashboard. If you have a question you can reach out to our contacts and they do a very good job of figuring out if or what is the problem and getting back to us fast.
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Whitespark
No answers on this topic
Support Rating
Birdeye
The customer support is usually very fast in getting someone connected with you to figure out a solution. Sometimes the communication following up on how they did can be a little much, but they are just practicing what they preach and doing what they know best. People are usually very friendly and knowledgable also.
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Whitespark
No answers on this topic
Implementation Rating
Birdeye
Let Birdeye do what they do
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Whitespark
No answers on this topic
Alternatives Considered
Birdeye
Our choice of reputation management platform came down to two contenders, Birdeye and Listen360. Ultimately we chose Birdeye because of their ethical review gathering process. Listen360 had review-gating built in as part of their process, which is against Google's terms of service. We wanted to be very careful to gather reviews in an ethical way, and Birdeye was better for our needs.
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Whitespark
We have used BrightLocal in the past, which was a great platform. The biggest difference between Whitespark and BrightLocal is its usability. BrightLocal can be difficult to navigate, while Whitespark is much more straightforward and easily navigatable. Within our large organization, we also use the Whitespark Rank Tracker, so being able to utilize multiple Whitespark products streamlines a lot of our processes.
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Return on Investment
Birdeye
  • My clients have experienced very large increases to overall SEO and SEM traffic after reviews began coming in, this has increased CTR and conversions through ads to generate more revenue than ever before.
  • The old-school gated review processes were wonky and required way to much time with hands-on functionality. With BirdEye the software manages almost all the work, so we can spend less time manually managing reviews.
  • Being able to provide local SEO and reputation management as a service option has increased our overall retainers while driving more growth for our clients. It's a win/win for relatively low investment.
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Whitespark
  • The positive ROI has been seen through our client's renewal %. Since we are able to provide accurate reporting, they trust the work that is presented to them more than not.
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ScreenShots

Whitespark Local Citation Finder Screenshots

Screenshot of Campaign Overview - Set up a campaign for each of your business locations to track your citations across the web, see which competitors rank for your target keywords, and discover new citation opportunities.Screenshot of Campaign Setup - Quickly set your business up, add your top 5 most important keywords, and unleash the power of the Local Citation Finder.Screenshot of Opportunities - The Local Citation Finder identifies all the citations for your top ranked competition and compares them against the citations you already have to reveal the exact citation opportunities you’re missing out on. A single search uncovers hundreds of opportunities that you can get to improve your local search rankings.Screenshot of Filters (Verified Listing Submission) - Results are automatically sorted by “submittability”, so you can go straight to the sites that will let you quickly and easily submit your business to get a new citation and link for your business.Screenshot of Competitor Comparison - See  who are your top competitors, and uncover new listing opportunities. Add more competitors, filter results by a specific keyword, or export your data to CSV or PDF.