Bizo / LinkedIn Lead Accelerator (Discontinued) vs. Remarkety

In my opinion, LinkedIn Lead Accelerator is very well suited for B2B companies that want to target their B2B clients. If the company is B2C oriented, it would be pretty expensive for them to find and acquire sufficient amount of clients, it is better to use other platforms, such as Facebook or Twitter.

Incentivized

If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.

Incentivized

• It auto-populates the application forms with information from users’ LinkedIn profiles and allows them to instantly submit those forms thereby saving us time in gathering the additional information.

Incentivized

• Abandoned shopping cart automation.
• Targeted remarketing across social media and search.
• Email campaigns and behavior-based automation.
• Reporting.

Incentivized

• As an integration partner the only challenge we faced was coordinating our strategic services teams to provide a single recommendation/plan to mutual clients. This was easily addressed through a communication plan agreed to by both parties.

• The results from multiple emails cannot combine within a campaign.
• The order history is lost when customer email has been updated.
• Clunky dashboard.

Incentivized

I am using them as a customer rather than a partner at my new company, Poppin. We are are marketing to B2B prospects and customers and see Bizo as a key partner.

They (Bizo) were able to reach actual business prospects as opposed to others that reached more consumer prospects. As a result, our ROI is much better.

Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.

Incentivized

• With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
• It saves a lot of time when you can do such a detailed targeting
• Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI

Incentivized

• More transactions
• Higher Order Value
• More Returning Customers

Incentivized