34 Ratings
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Score 8.6 out of 100
3 Ratings
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Score 9 out of 100

Likelihood to Recommend

Crimson Hexagon, now part of Brandwatch

If you need to discover what topics may be trending in the social media space to identify what your target audiences want to hear from you, then Crimson Hexagon is a great tool. You can use the analytics widgets to drill down to specifics about what your audience is talking about, which enables you to develop content they want to consume.
Jimmy Mack | TrustRadius Reviewer

Dataminr

For any news editor, Dataminr is a must. It is the only platform I have used which I would 100 percent recommend to anyone who needs constant access and notification to all that is going on in the world's media.Various other platforms provide information, but Dataminr collates all these other platforms together into one easy to use interface. It is remarkably quick to check Dataminr after receiving a desktop or email notification and find out what is going on regarding a specific subject. As a news editor, I am required to manage a news team that produces copy for breaking stories, and Dataminr allows me to find news and commission it faster than any other platform I have previously used.
Billy Hawkins | TrustRadius Reviewer

Pros

Crimson Hexagon, now part of Brandwatch

  • Crimson is really good at performing complex boolean searches to bring back conversations about a particular topic.
  • Its reports are quick and easy to understand as well as being visually appealing.
  • Its ability to train examples into categories by giving it best match examples allows you to analyse a lot of data quite quickly.
Anonymous | TrustRadius Reviewer

Dataminr

  • Collating various sources into one interface makes keeping track of breaking news remarkably easy.
  • The live update feature means updates from breaking stories are fed directly to the consumer. This means users do not have to go out their way to find out every last detail of a story, and can instead use their time writing the story.
Billy Hawkins | TrustRadius Reviewer

Cons

Crimson Hexagon, now part of Brandwatch

  • Can be hard for a user to utilize if they don't have a lot of background in building queries
  • I think Crimson Hexagon ForSight can do a better job of how users can arrange their dashboards
  • Crimson Hexagon ForSight can do a better job with the 'click-ability' of their dashboard components
Anonymous | TrustRadius Reviewer

Dataminr

  • Setting up Dataminr can be relatively obtuse. Although basic functions are easy to use, the more in-depth aspects require research and training to use correctly.
  • Topics are very broad, which can be a negative at times. It would be useful to have 'football' as a topic rather than 'sport', for instance.
Billy Hawkins | TrustRadius Reviewer

Likelihood to Renew

Crimson Hexagon, now part of Brandwatch

Crimson Hexagon, now part of Brandwatch 9.0
Based on 1 answer
Would only consider changing if this product was purchased by a larger company, as has happened to several other social listening tools in the last 18 months
Hagan Ramsey | TrustRadius Reviewer

Dataminr

No score
No answers yet
No answers on this topic

Usability

Crimson Hexagon, now part of Brandwatch

Crimson Hexagon, now part of Brandwatch 9.0
Based on 2 answers
Crimson is very unique, and other social listening or monitoring tools (or content management tools) do not currently have the abilities crimson offers. I think that the Buzz monitor and Opinion Monitors are easy to create and monitor, compared to other tools where the overall interface may be a bit more modern, but it is often confusing.
Anonymous | TrustRadius Reviewer

Dataminr

No score
No answers yet
No answers on this topic

Support Rating

Crimson Hexagon, now part of Brandwatch

Crimson Hexagon, now part of Brandwatch 7.7
Based on 3 answers
Although I have run into some issues with Crimson ForSight with receiving errors that were not very descriptive of the core issue (compared to an issue while writing a query and the issue is clearly highlighted in red), whenever I did reach out to customer support, they were responsive the day of and often within a few hours.
Anonymous | TrustRadius Reviewer

Dataminr

Dataminr 9.0
Based on 1 answer
Connection issues/downtime occur but they are rare and generally quickly fixed. There are frequent seminars and tutorials to teach the platform. This is an excellent decision from the company and has made me more willing to learn how to use Dataminr correctly. As a result of this, I use the platform more than I would have if I had been forced to learn everything myself.
Billy Hawkins | TrustRadius Reviewer

Alternatives Considered

Crimson Hexagon, now part of Brandwatch

Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.

The sentiment engine is also unique as you can customize the machine and automate it to your need.
Anonymous | TrustRadius Reviewer

Dataminr

Before using Dataminr we did not use a similar platform, with stories discovered by simply crawling the web (TweetDeck/Reddit/news sites, etc). Because of this, Dataminr has been a game-changer for us and has revolutionized the way we have worked since it was introduced. Being able to completely remove one aspect of the job (searching for news) has increased productivity in all other areas.
Billy Hawkins | TrustRadius Reviewer

Return on Investment

Crimson Hexagon, now part of Brandwatch

  • It has helped us to open doors with potential clients by offering them insightful data about their brand, social strategy or social customer service.
  • Whilst I'm happy with the product I do believe it to be very costly in comparison to other social monitoring tools.
  • We've found it difficult to resell due to our client base being primarily made up of charities and smaller organisations with a small budget.
Anonymous | TrustRadius Reviewer

Dataminr

  • Since starting to use Dataminr, our traffic has vastly increased. Though not entirely to thank for the growth, Dataminr has played a role in talkSPORT.com's ComScore increasing by 150 percent over the past 18 months.
  • Increased traffic is partly due to producing more content, and Dataminr has directly led to discovering a number of stories we previously would have missed.
Billy Hawkins | TrustRadius Reviewer

Pricing Details

Crimson Hexagon, now part of Brandwatch

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Dataminr

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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