Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Sprinklr Social
Score 8.2 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$249
per month per seat
Pricing
Brandwatch
Sprinklr Social
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
Self-Serve Social Media Management Solution
$249
per month per seat
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
The mention count is accurate in Brandwatch compared to others and features are user-friendly and easy to navigate. The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, …
Relative to the other products, it felt bulky and difficult to use - even our directors were mentioning this. This combined with the fact it wasn't able to pull the metrics we needed for our reports had us reevaluating whether or not it was the right tool for our company's needs.
As an analyst, the biggest pro for Brandwatch Analytics is the HUGE set of variables that are available when downloading the data. The biggest advantage that competitors (like NetBase) have is more advanced Natural Language Processing which makes capabilities like sentiment …
For agency level analytics (clients in different verticals, consistent need to create value beyond brand presence), I think Brandwatch Analytics beats most of these competitors. It is at a more affordable price point, offers unlimited logins, and has custom rules. As soon as …
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
In my perspective, I would say Sprinklr Modern Sales & Engagement is best suited for teams and organizations who are more involved in automating social media activities, getting a great analytical report on activity engagement, and generating lists and bolds that helps determine the trends and events, etc. One of the best tools that one could use for clients with every information they would need.
Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
