What users are saying about
39 Ratings
39 Ratings
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Score 8.8 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • BrightLocal ranks higher in 1 feature set: SEO Platform & Account Management
  • Link Research Tools ranks higher in 1 feature set: SEO
  • BrightLocal and Link Research Tools are tied in 1 feature set: SEO Channels

SEO

6.7

BrightLocal

67%
7.8

Link Research Tools

78%
Link Research Tools ranks higher in 5/8 features

Keyword analysis

7.0
70%
8 Ratings
7.9
79%
6 Ratings

Backlink management

4.0
40%
5 Ratings
8.3
83%
8 Ratings

SERP ranking tracking

7.5
75%
11 Ratings
5.9
59%
4 Ratings

Page grader

7.5
75%
2 Ratings
7.2
72%
7 Ratings

Competitive analysis

7.5
75%
11 Ratings
8.9
89%
8 Ratings

Site audit / diagnostics

10.0
100%
8 Ratings
8.9
89%
6 Ratings

Site recommendations

6.6
66%
4 Ratings
8.6
86%
7 Ratings

Task management

3.1
31%
6 Ratings
6.4
64%
4 Ratings

SEO Channels

8.5

BrightLocal

85%
8.5

Link Research Tools

85%
Link Research Tools ranks higher in 3/4 features

Local SEO

8.5
85%
13 Ratings
8.9
89%
5 Ratings

Social SEO

7.9
79%
6 Ratings
8.2
82%
4 Ratings

Mobile SEO

10.0
100%
4 Ratings
8.2
82%
5 Ratings

Global SEO

7.7
77%
2 Ratings
8.8
88%
7 Ratings

SEO Platform & Account Management

9.2

BrightLocal

92%
8.7

Link Research Tools

87%
BrightLocal ranks higher in 1/2 features

Multi-domain support

8.5
85%
9 Ratings
8.6
86%
4 Ratings

Integration with web analytics tools

10.0
100%
10 Ratings
8.7
87%
6 Ratings

Attribute Ratings

  • Link Research Tools is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

BrightLocal

85%
14 Ratings
8.9

Link Research Tools

89%
8 Ratings

Support Rating

7.5

BrightLocal

75%
4 Ratings

Link Research Tools

N/A
0 Ratings

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review

LinkResearchTools

If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
Read full review

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review

LinkResearchTools

  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
Read full review

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review

LinkResearchTools

  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
Read full review

Pricing Details

BrightLocal

Starting Price

$29 per month

Editions & Modules

BrightLocal editions and modules pricing
EditionModules
Single Business Plan291
Multi Business Plan492
SEO Pro Plan793
Just Reviews Plan84

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

Link Research Tools

Starting Price

Editions & Modules

Link Research Tools editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Support Rating

    BrightLocal

    Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
    Read full review

    LinkResearchTools

    No answers on this topic

    Alternatives Considered

    BrightLocal

    Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
    Read full review

    LinkResearchTools

    LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
    Read full review

    Return on Investment

    BrightLocal

    • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
    • Reporting is nicely accomplished with their online client report dashboards.
    • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
    Read full review

    LinkResearchTools

    • Building strong links results in better rankings which results in a higher ROI
    • The Link Research Tools community also had a big impact on my networking
    Read full review

    Screenshots

    Add comparison