BrightLocal vs. SurferSEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 8.2 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
SurferSEO
Score 8.9 out of 10
N/A
SurferSEO, from Polish company Surfer, is presented as a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization.N/A
Pricing
BrightLocalSurferSEO
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
No answers on this topic
Offerings
Pricing Offerings
BrightLocalSurferSEO
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
BrightLocalSurferSEO
Top Pros
Top Cons
Features
BrightLocalSurferSEO
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
14% below category average
SurferSEO
7.4
3 Ratings
4% below category average
Keyword analysis7.08 Ratings6.83 Ratings
Backlink management4.05 Ratings7.01 Ratings
SERP ranking tracking7.611 Ratings5.32 Ratings
Page grader7.52 Ratings8.93 Ratings
Competitive analysis7.611 Ratings8.43 Ratings
Site audit / diagnostics9.98 Ratings9.12 Ratings
Site recommendations6.64 Ratings9.01 Ratings
Task management3.36 Ratings4.82 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
13% above category average
SurferSEO
7.8
2 Ratings
3% above category average
Local SEO8.613 Ratings6.92 Ratings
Social SEO7.96 Ratings8.01 Ratings
Mobile SEO10.04 Ratings7.42 Ratings
Global SEO7.72 Ratings8.92 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
SurferSEO
8.5
2 Ratings
1% above category average
Multi-domain support8.59 Ratings7.02 Ratings
Integration with web analytics tools9.910 Ratings10.01 Ratings
Best Alternatives
BrightLocalSurferSEO
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.7 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalSurferSEO
Likelihood to Recommend
8.6
(14 ratings)
8.9
(3 ratings)
Support Rating
7.5
(4 ratings)
-
(0 ratings)
User Testimonials
BrightLocalSurferSEO
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Surfer
Surfer is well suited for:
  • Creating (and resisting) articles and web pages to increase their SEO relevancy for a keyword.
  • To identify NLP terms and the frequency of terms to be added to the page
  • To find internal linking opportunities
  • To plan pillar pages/topic clusters
Surfer is not a tool for
  • Technical SEO
  • Crawl Audits
  • Serp / Keyword Tracking
  • Project Management
Read full review
Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review
Surfer
  • Helps to rank higher on Google using AI to help optimize content.
  • Creates a content strategy and all of the related keywords to write content for to become an expert on a topic.
  • Creates an article outline in just a few minutes to ensure the content has the best structure.
  • Provides suggestions for what content to write to help boost ratings.
  • Provides detailed page audits to help identify content gaps and provide actionable steps to fix any problems.
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Surfer
  • Integrating better keyword data
  • Full Site SEO Auditor (independent of copy)
  • Technical Factor analysis
Read full review
Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review
Surfer
No answers on this topic
Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review
Surfer
Semrush's content and page optimisation tool is quite poor; it's not in the same bracket as Surfer. Frase is a good alternative from a cost perspective (if not paying the AI writing functions), it's cheaper, and Frase's keyword/topic heatmaps are quite unique. Sufer has a better UI and a shorter learning curve. It has an advantage in that it offers internal linking recommendations, which Frase lacks. Surfer also has limited competitor analysis (backlinks and page speed), which Frase does not. Both tools allow you to choose the number of competitors on the SERPS
Read full review
Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review
Surfer
  • It has increased my Google rankings and allowed me to rank for many more keywords.
  • Provides a full content strategy to become an expert in any niche.
  • Provides a content audit for existing content as well as action points to rank higher.
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker