Likelihood to Recommend Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Read full review I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Read full review Pros Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue. The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement. I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level. The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys. Read full review Internal management - This is a great web-based tool that allows our users to see what emails go to whom. Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out. Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database. Read full review Cons Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up. The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc. Read full review The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.) Read full review Likelihood to Renew As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Read full review Usability The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Read full review CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Read full review Support Rating Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Read full review Alternatives Considered The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
Read full review CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
Read full review Return on Investment Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time. It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them. Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get. Read full review The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support. Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS. Read full review ScreenShots