Cascade CMS (formerly Cascade Server) by Hannon Hill is a content management system, with built-in tools to help users eliminate stale content, increase digital outreach, and promote end-user adoption and accountability. Cascade CMS is designed for decentralized web teams in most major industries, including higher education, government, healthcare, and technology.
Included is Clive, an engagement and real-time personalization tool for collecting information and using it to craft personalized…
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Salesforce Marketing Cloud
Score 7.9 out of 10
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Cascade Server is well suited with it's WYSIWYG editor being better than most editors that I have used in other systems. In context, editing makes adding content easy compared to the last CMS I used where you had to wing it and view the page outside of the CMS to see if it was correct. The ability mix HTML, CSS, and the Script of your choice anywhere and with ease.
The scenarios were Cascade Server is less appropriate would be in the use of compilers or programs like Visual studio. You need to go out of Cascade Server and go to other environments to perform tasks and then copy the result to Cascade Server. You can write directly in Cascade Server, but it's easier to do in and editor that is specific to a function.
I rated this a seven because I love Salesforce, and it is excellent on the sales side. However, the marketing side has some pros and cons. It is terrific for keeping track of lead, customer, and dealer information, but it is not easy to automate workflows, integrate other software, or create well-designed emails. It is also straightforward to generate reports, which is very helpful in keeping track of lead progression to better market those leads and turn them into customers.
Cascade CMS is not an out-of-the-box pre-built system that you can install, turn on and expect to be serving sites and pages on day one. It's not a blogging system like WordPress, or a drag-and-drop system like SquareSpace (both of which I've used for their own purposes). You need to have someone tasked with management and system administration – and if you implement the on-premise self-hosted version, you ought to have several people. We have the university's IT shop handling infrastructure (server hardware, containers, clustering, operating systems, load-balancing, DNS, database servers, NAS/SAN drives), our Web & Design team managing Cascade CMS (system settings, sites, templates, permissions) and managers coordinating each respective academic unit (A&S, business, education, law, marine science).
Changing systems would require too much effort. Our institution is using Cascade Server, WordPress and Drupal but we only serve 2200 students so we have 1 too many content management systems. Reflecting on current technical resources we would like to drop down to 2. This effort hasn't moved forward because of the extensive work required to migrate content and train users in a new system.
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Cascade CMS is completely usable on mobile devices, we can train our content editors in a single 2-hour session, and we support 1,000 users with a very small team.
There is a level of complexity for the system administrators, site managers and web programmers who implement templates and content types. But the complexity is neither arbitrary nor inconsistent – and once learned provides a powerful environment within which we can develop robust sites that are beautiful and powerful, yet easy for our content editors to manage.
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
They have always regarded any question or problem we encountered as very important. We have never felt that they ignore or downplay any issue and not once has anything been left unresolved. They also hold an annual conference where users are invited to attend and share their experiences and wisdom with the entire Cascade community. And with the care and support the provide, we all feel a part of that community.
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
The key to any CMS implementation is PLAN, PLAN, PLAN. Proper planning with Cascade can increase your satisfaction exponentially once the site migration/creation is complete. When all is said and done, your implementation can make your site run like a Yugo or Maserati. Be smart and deliberate in your decisions. Drive the Maserati. It is already paid for.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
We selected Cascade server seven years ago, and the CMS environment at the time was clearly different than it is today. We decided to go with a vendor solution rather than a free solution because the long term cost in hosting a free solution is not, in fact, free; we've found Cascade to have been an excellent choice for us.
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared to Marketo and Hubspot, Salesforce Marketing Cloud is a bit dated in terms of the UI/UX and the overall experience but still meets the needs of our organization. Mailchimp, however, isn't even playing in the same arena and is meant for small organizations and companies that don't have a need for a full fledged offering that SFMC brings to the table.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
Initially, ROI was positive - because we completely redesigned the website when we implemented Cascade.
Over time, the inability to keep up with the latest interactive tools has reduced visitors time on site.
Also over time, the difficulty of use has led to less buy-in by backend users, leading to outdated pages, little timely information, and lower visitors.
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
