Cirrus Insight vs MediaRadar | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 47 reviews and ratings

Score 9.3 out of 10

Based on 5 reviews and ratings

Feature Rating Comparison

Cirrus Insight

MediaRadar

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

Cirrus Insight

MediaRadar

Contact information

Company information

Industry information

Cirrus Insight

MediaRadar

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Tags

Filters and segmentation

Cirrus Insight

MediaRadar

Sales email templates

Append emails to records

Pros

Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.

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Verified User

Program Manager in Sales

Computer Software Company, 1001-5000 employees

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Very simple to use.
Lots of data on media agencies and media spend.
Very good customer service.

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Business Development

Real VisionBroadcast Media, 51-200 employees

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Cons

Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
Doesn't always find an opportunity, even though I know it's in our Salesforce system.
Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.

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Kelsie Hamilton

Program Associate

First Fruit, Inc.Non-Profit Organization Management, 1-10 employees

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Could be more user-friendly
Could be less costly

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Client Services Manager

SourceMediaPublishing, 501-1000 employees

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Likelihood to Renew

Cirrus Insight 9.1

Based on 1 answer

It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market

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Co-Founder

OrgSpring1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Cirrus Insight 9.1

Based on 1 answer

Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.

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Co-Founder

OrgSpring1-10 employees

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No score

No answers yet

No answers on this topic

Reliability and Availability

Cirrus Insight 9.1

Based on 1 answer

Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.

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Co-Founder

OrgSpring1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Performance

Cirrus Insight 9.1

Based on 1 answer

Pulls in salesforce data very quickly, and syncs very quickly.

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Co-Founder

OrgSpring1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

Cirrus Insight 9.1

Based on 1 answer

The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.

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Co-Founder

OrgSpring1-10 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be

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Sr. Customer Success Manager

DialSourceComputer Software, 11-50 employees

View all 22 answers on this topic

The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.

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Verified User

Employee in Sales

Publishing Company, 201-500 employees

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Return on Investment

Customer data is paramount and Cirrus Insight supports optimal data integrity.
Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.

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Director of Business Development

Synegen, Inc.Information Technology and Services, 11-50 employees

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It has allowed us to create compelling pitches that result in business for our company.

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Verified User

Analyst in Research & Development

Transportation/Trucking/Railroad Company, 51-200 employees

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Screenshots

See All (4) Cirrus Insight Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$500*

* per installation

Cirrus Insight Editions & Modules

Edition

Starter	$27¹
Closer	$45¹
Rainmaker	$72¹

per user/month

Additional Pricing Details

Pricing based on annual billing.

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

MediaRadar Editions & Modules

—

Additional Pricing Details

—

Rating Summary

Cirrus Insight

MediaRadar

Cirrus Insight

MediaRadar

Cirrus Insight

MediaRadar

Cirrus Insight

MediaRadar

Cirrus Insight

MediaRadar

Cirrus Insight

MediaRadar

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