What users are saying about
50 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 50 reviews and ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 9 reviews and ratings
Feature Set Ratings
Prospecting
Cirrus Insight
Feature Set Not Supported
N/A
1.6
MediaRadar
16%
MediaRadar ranks higher in 6/6 features
MediaRadar ranks higher in 6/6 features
Advanced search
N/A
0 Ratings
1.5
15%
6 Ratings
Identification of new leads
N/A
0 Ratings
1.5
15%
6 Ratings
List quality
N/A
0 Ratings
1.6
16%
6 Ratings
List upload/download
N/A
0 Ratings
1.6
16%
5 Ratings
Ideal customer targeting
N/A
0 Ratings
1.5
15%
5 Ratings
Load time/data access
N/A
0 Ratings
1.6
16%
6 Ratings
Sales Intelligence Data Standards
Cirrus Insight
Feature Set Not Supported
N/A
1.6
MediaRadar
16%
MediaRadar ranks higher in 3/3 features
MediaRadar ranks higher in 3/3 features
Contact information
N/A
0 Ratings
1.5
15%
6 Ratings
Company information
N/A
0 Ratings
1.6
16%
6 Ratings
Industry information
N/A
0 Ratings
1.6
16%
6 Ratings
Data Augmentation & Lead Qualification
Cirrus Insight
Feature Set Not Supported
N/A
3.2
MediaRadar
32%
MediaRadar ranks higher in 9/9 features
MediaRadar ranks higher in 9/9 features
Lead qualification process
N/A
0 Ratings
1.5
15%
5 Ratings
Smart lists and recommendations
N/A
0 Ratings
1.4
14%
5 Ratings
Salesforce integration
N/A
0 Ratings
1.1
11%
2 Ratings
Company/business profiles
N/A
0 Ratings
1.5
15%
6 Ratings
Alerts and reminders
N/A
0 Ratings
1.5
15%
5 Ratings
Data hygiene
N/A
0 Ratings
6.0
60%
4 Ratings
Automatic data refresh
N/A
0 Ratings
7.5
75%
3 Ratings
Tags
N/A
0 Ratings
7.0
70%
3 Ratings
Filters and segmentation
N/A
0 Ratings
1.5
15%
6 Ratings
Sales Intelligence Email Features
Cirrus Insight
Feature Set Not Supported
N/A
8.0
MediaRadar
80%
MediaRadar ranks higher in 2/2 features
MediaRadar ranks higher in 2/2 features
Sales email templates
N/A
0 Ratings
8.0
80%
1 Rating
Append emails to records
N/A
0 Ratings
8.0
80%
1 Rating
Attribute Ratings
- Cirrus Insight is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
10.0
Cirrus Insight
100%
22 Ratings
1.6
MediaRadar
16%
6 Ratings
Likelihood to Renew
9.1
Cirrus Insight
91%
1 Rating
MediaRadar
N/A
0 Ratings
Usability
9.1
Cirrus Insight
91%
1 Rating
MediaRadar
N/A
0 Ratings
Availability
9.1
Cirrus Insight
91%
2 Ratings
MediaRadar
N/A
0 Ratings
Performance
9.1
Cirrus Insight
91%
2 Ratings
MediaRadar
N/A
0 Ratings
Implementation Rating
9.1
Cirrus Insight
91%
2 Ratings
MediaRadar
N/A
0 Ratings
Likelihood to Recommend
Cirrus Insight
For someone who uses both Gmail and Salesforce as part of their main role, this software is an invaluable connector for them both. Some of the features are also not Salesforce specific - such as the Meeting Scheduler, which has proved invaluable to me, and I would recommend to any Gmail user who frequently set up meetings (either internally or externally).

Verified User
Professional in Information Technology
Publishing Company, 1001-5000 employeesMediaRadar
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.

Verified User
Manager in Marketing
Marketing and Advertising Company, 51-200 employeesPros
Cirrus Insight
- Log email to Salesforce. You click one button and it logs for you. This is easier than adding the BCC email address that Salesforce provides as a way to log email.
- Track views and engagement on these emails. It's nice to know if the email was opened and if links were clicked.
- Update quick fields in Salesforce directly from their inbox using Cirrus. This prevented reps from needing to click into Salesforce, wait for it to load, then update fields like the phone number or name.
- If the rep did need to open Salesforce, Cirrus provides a quick button to navigate to the Lead/Contact/Opportunity page quickly.

Verified User
Program Manager in Sales
Computer Software Company, 1001-5000 employeesMediaRadar
- One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
- The contact information is super organized and the site overall is very user-friendly.

Verified User
Employee in Sales
Publishing Company, 201-500 employeesCons
Cirrus Insight
- Outlook for Mac could use some work as an add-on because it's hard to read sometimes on my laptop. It's not a sidebar, like the Windows functionality, so it's harder to read.
- Doesn't always find an opportunity, even though I know it's in our Salesforce system.
- Randomly shuts down and doesn't log in properly at times. I've had to remove and re-download more than once.
Program Associate
First Fruit, Inc.Non-Profit Organization Management, 1-10 employees
MediaRadar
- I think the user interface could use improvement.
- Would be nice to have more accurate phone # information.
- Could be updated more frequently.
Business Development
Real VisionBroadcast Media, 51-200 employees
Pricing Details
Cirrus Insight
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$500
Starting Price
$15 per month
Cirrus Insight Editions & Modules
Edition
Starter | $271 |
---|---|
Closer | $451 |
Rainmaker | $721 |
- per user/month
Additional Pricing Details
Pricing based on annual billing.MediaRadar
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—MediaRadar Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
It is the best google to salesforce integration on the market.support is incredibly responsive and very helpful.They are constantly adding new features, and the current feature set is well beyond anything else that is currently offered in the market
Co-Founder
OrgSpring1-10 employees
MediaRadar
No score
No answers yet
No answers on this topic
Usability
Cirrus Insight
Cirrus Insight 9.1
Based on 1 answer
Very easy to use. Everything opens in a familiar interface right inside the google apps sidebar.It brings in salesforce records, so as long as you know google apps / gmail and salesforce you'll be all set.It's point and click.
Co-Founder
OrgSpring1-10 employees
MediaRadar
No score
No answers yet
No answers on this topic
Reliability and Availability
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Haven't had a down issue in the almost 2 years I've been using the product.Support is also super responsive.
Co-Founder
OrgSpring1-10 employees
MediaRadar
No score
No answers yet
No answers on this topic
Performance
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
Pulls in salesforce data very quickly, and syncs very quickly.
Co-Founder
OrgSpring1-10 employees
MediaRadar
No score
No answers yet
No answers on this topic
Implementation Rating
Cirrus Insight
Cirrus Insight 9.1
Based on 2 answers
The plugin is installed inside your internet browser as an extension/add-on.It can be found in most add on stores and is easy to install. Usually just a few clicks.It handles authorization for you once you sign in, and then takes care of all the rest.It couldn't be easier to get working right out of the box.You're up in running in less than 5 minutes.
Co-Founder
OrgSpring1-10 employees
MediaRadar
No score
No answers yet
No answers on this topic
Alternatives Considered
Cirrus Insight
Yesware regularly sent me alerts that my emails had been opened by someone who I hadn't sent them to, from locations they couldn't possibly have been. I also don't recall its Salesforce activity logging working as smoothly, though I last used Yesware more than 12 months ago so my memory isn't as fresh as it could be
Sr. Customer Success Manager
DialSourceComputer Software, 11-50 employees
MediaRadar
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
Client Services Manager
SourceMediaPublishing, 501-1000 employees
Return on Investment
Cirrus Insight
- Customer data is paramount and Cirrus Insight supports optimal data integrity.
- Ease of capturing updated customer information and sales activity helps in forecasting, operational insight, etc.
- Facilitates transition of sales opportunities by seeing a clear trail of correspondence and customer updates.
Director of Business Development
Synegen, Inc.Information Technology and Services, 11-50 employees
MediaRadar
- Given the spend amounts in media, finding the right contacts has a big ROI.
- Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
- They have a concierge to help you if it's missing contacts.
Business Development
Real VisionBroadcast Media, 51-200 employees