CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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Cision Communications Cloud
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Cision Communications Cloud
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Community Pulse
Cision Communications Cloud
Considered Both Products
Cision Communications Cloud
Verified User
Contributor
Chose Cision Communications Cloud
Cision is a much more complete system. It provides a real depth of media sources and it is extremely user friendly unlike the competition.
Verified User
Vice-President
Chose Cision Communications Cloud
Purely from a media research (media list) database perspective, Cision provides the best, most robust results in the industry. Most important, however, is that the database is kept current. This is a big deal as reporters and producers tend to move around quite a bit. In …
Cision [Communications Cloud] is a familiar platform that works well. Unfortunately, [in my experience], they do not offer the same cost alternatives as Prowly, for example.
I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track [a] wider array of media placements without additional fees attached to it. Now that it has incorporated TVEyes, it can offer print, online, radio, and TV tracking …
Sometimes, our Brazil contracted PR firm resorts to Communique-se mailing distribution list to tap Brazilian journalists. Sometimes, the list is a bit outdated, but most times they get it right.
Cision is by far less expensive dollar for dollar and does not demonstrate any lacking comparatively speaking. Where other platforms are difficult to navigate or make sense of, Cision is fairly straight forward. If you can use Facebook, you can use this. Additionally, it is …
Verified User
Strategist
Chose Cision Communications Cloud
While other companies like LexisNexis have cool and similar monitoring capabilities, we chose Cision Communications Cloud because we were already familiar with and active in the platform and the annual cost was significantly lower. However, LexisOne has some more advanced …
We liked the cost of Cision Communications Cloud (TrendKite)* against its competitors. We also felt the platform was more advanced and intuitive. It was easier to use and included more features. They're always adding something new - even the little things make a difference. I …
In full transparency, Cision Communications Cloud was purchased before I arrived at my current job. However, I have been involved in evaluating other options. One of these was Meltwater. In the end, Cision Communications Cloud does what we want it to -- and very effectively -- …
Cision Communications Cloud (TrendKite) is much better in my opinion. NASDAQ was not user-friendly and very confusing to set up. They had a more extensive social media monitoring system but we couldn't understand how to use it so it wasn't worth it. Cision Communications Cloud …
Cision Communications Cloud, specifically PR Newswire, has a larger group of journalists on their distribution list than any other similar product that we looked into. Beyond that, since Cision Communications Cloud is such a trusted source and domain both in the industry but …
Our team has recently started a Muck Rack trial. While there are a few things they can offer that Cision can't, Cision still proves to be the most robust platform currently available. Cision allows for detailed searches that you simply can't get with other platforms, or are …
We added Cision and HPE to our PR cloud usage in order to review as well as expand our R&D service reach. Cision seems to work better for smaller companies, and not really for research and development. I don't believe we will continue with Cision.
Cision Communications Cloud is the best of what's available and out there. There are many companies doing segments of what they do, but Cision brings the entire package together in an efficient and attractive interface, combined with proven success and connections. I haven't …
We thought it would be the best platform out there, reaching the most media outlets. It was a no brainer to go with PR Web and the program associated with it for our public relations. Easy to use, helpful associates makes all the difference when choosing a platform like Cision.
While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via …
Muck Rack has a better database of contacts and the media profiles seem to be more comprehensive and detailed than Cision's. However, distribution and building lists are more time-consuming on Muck Rack over Cision and the platform takes a longer time to learn than Cision does.
I also used Social Media Targeting and Monitoring briefly when it was TrendKite. It was a good tool, but we weren't a large enough company to derive value from it.
Cision is easier to use. Their pricing is better than their competition, especially because they have an unlimited word count which is very important to us. Their customer service is amazing and they will answer questions quickly, approve press releases quickly, and work with …
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
Their upgraded press release templates and ability [to] pull in an entire, completed release makes the [process] faster and easier, and allows for more graphics, such as company mastheads, [are done well].
The media tracking offers the ability to find relevant placements across the entire country.
The journalist database streamlines the process of finding relevant reporters to directly connect [to] on news releases that are relevant to their beats.
The process of setting up, creating, and distributing a release is seamless, easy to use, and not labor-intensive.
In the media influencer database, the classic Cision allowed us to do a zip code radius search to really drill down to the neighborhood level. That's because we do localized media advisories and press releases for events at neighborhood schools. One part of a big city like Chicago really doesn't care what's happening in another part of Chicago that's too far away. The zip code radius search was a feature in the classic Cision but not with the current Cision Communications Cloud. We've asked for this to be restored several times, but nothing's happened. In fact, we were told to use DMA — which actually goes wider in a search (bigger than a city), not more narrow as needed. This reflects a basic misunderstanding of what we need.
Another missing feature involves a merge field when sending out an email press release through Cision. This is the "select insert field" button in the upper right that's used to personalize a release with the media contact's name and other information. This is key for localization of the release. Many media outlets won't run a release unless it's local. While "county" is a feature in the influencer database when putting together a media list in Cision, "county" is not available to insert into a press release as a merge field. Counties are important because this is how many newspapers and health departments are organized and identify themselves. I've asked for this to be implemented, to no avail. As a workaround, we've had to use "contact city" or "outlet city."
After refining a media list in Cision using filters, I've had to download the list and take it offline to see the big picture, screen for duplicates, etc. While there is a button on the bottom left intended to help with this, it doesn't do the trick. That's because there may be multiple contacts with the same email address. In addition, one media contact may represent numerous media outlets, so this same contact could show up several times. It would be nice to have a better way to see the whole list online and eliminate both duplicates as well as those who previously opted out.
While I am happy with the product performance overall, TrendKite's recent merger with Cision is cause for concern. When we first signed on with TrendKite, I spoke with several users and the best response I received was that the company was a startup and we could expect there to be hiccups along the way as the company grew and the platform got more robust. That has certainly been the case. However, now that they have merged with Cision — a company that has grown too fast, has not focused on improving its product and has poor customer service — I have concerns that TrendKite will lose some of the qualities that have made it a great company and great product to work with.
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
It's a similar product. I think Meltwater sells itself as being a bit more niche, but I have not found many significant differences between Meltwater and Cision. Meltwater's sales process is a very high pressure and their prices are inflated.