What users are saying about
20 Ratings
10 Ratings
20 Ratings
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Score 8.1 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.6 out of 100

Attribute Ratings

  • CleverTap is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.3

CleverTap

83%
9 Ratings
8.0

Leanplum

80%
5 Ratings

Support Rating

10.0

CleverTap

100%
2 Ratings

Leanplum

N/A
0 Ratings

Likelihood to Recommend

CleverTap

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
Anonymous | TrustRadius Reviewer

Leanplum

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
Alec Dibble | TrustRadius Reviewer

Pros

CleverTap

  • Web Analytics - understanding of how users are navigating on the website
  • Re-engagement - how to engage the users if they drop off from a particular step
  • Funnels - How are users navigating from 3-4 page routes predetermined by the business
  • Forward Flows - How and where are users moving forward on a particular page
  • User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Rajat Khatri | TrustRadius Reviewer

Leanplum

  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
Becky Jewell Laughton | TrustRadius Reviewer

Cons

CleverTap

  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
Anonymous | TrustRadius Reviewer

Leanplum

  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
BORGET Sebastien | TrustRadius Reviewer

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

Starting Price

Leanplum

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

Leanplum

No score
No answers yet
No answers on this topic

Alternatives Considered

CleverTap

Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Vishal Pamnani | TrustRadius Reviewer

Leanplum

I was not a part of making the decision to use Leanplum over its competitors.
Matthew Guimond | TrustRadius Reviewer

Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

Leanplum

  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
Manjeet Singh | TrustRadius Reviewer

Screenshots

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