What users are saying about
24 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 24 reviews and ratings
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 32 reviews and ratings
Attribute Ratings
- Cloudingo is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.4
Cloudingo
84%
7 Ratings
7.8
Informatica MDM
78%
4 Ratings
Likelihood to Renew

10.0
Cloudingo
100%
1 Rating
Informatica MDM
N/A
0 Ratings
Usability

8.0
Cloudingo
80%
2 Ratings
Informatica MDM
N/A
0 Ratings
Support Rating

8.1
Cloudingo
81%
5 Ratings
8.0
Informatica MDM
80%
1 Rating
Implementation Rating

10.0
Cloudingo
100%
2 Ratings
Informatica MDM
N/A
0 Ratings
Likelihood to Recommend
Cloudingo
Cloudingo is great at mass merging account and contact records based off a specific criteria instead of having to do it manually within the record in SF. It also is easy to analyze a record while in a mass merge to see if you need to edit some values. However, having other standard objects would be very beneficial and even having it for custom objects could be helpful.

Verified User
Administrator in Information Technology
Higher Education Company, 501-1000 employeesInformatica MDM
Informatica MDM features have extreme power over large data extraction and its data integration functionality are effective and powerful data analytics tools and the overall data quality management using Informatica MDM is effective and profitable. The development project easy management and Applications performance monitoring with Informatica MDM is excellent.
Automation Engineer
Redd SystemInformation Technology & Services, 51-200 employees
Pros
Cloudingo
- Cloudingo displays a single dashboard view of the quality of data you have in Salesforce. You no longer have to guess how much of your CRM is "clean" or "dirty".
- Cloudingo allows you to test functionality in Salesforce Sandbox prior to conducting changes in Salesforce Production. I highly recommend thoroughly testing functionality prior to making changes in your live CRM.
- Cloudingo allows you to mass merge and converts records automatically and manually either individually or in groups. This saves a lot of manual time in trying to keep your CRM's data clean.
Marketing Demand Generation Manager
DyKnowEducation Management, 11-50 employees
Informatica MDM
- Fuzzy matching in built features are excellent.
- Data workflow creation process is smooth.
- Creating child parent relation using UI is excellent.
Data Steward
NovartisInformation Technology & Services, 10,001+ employees
Cons
Cloudingo
- I would love to have a multi-user mode. I realize this very difficult though given I as an admin can see records my peers cannot.
President
JW TechLegal Services, 11-50 employees
Informatica MDM
- As far as I can see it exclusively uses the concept of "point to point" connectivity for fetching data. What this means is that Informatica MDM must have "knowledge" of all other systems, and keeps a direct connection to these systems. This is bad practice in environments that would benefit more from a microservice architecture. In those cases, it's especially bad, because not only does this break the SOA architecture, but it also "promotes" the idea of "point to point" connections among developers. The "point to point" mentality is the single most important danger to any SOA environment.
- It's very hard to use! The learning curve is really steep. Also, it's really boring by design: having to open a large application, learning all of its intricate details, maintaining all connections and scheduled data load moments means you need developers that are seriously devoted to this application. This means those developers are kept from working in the field they know best and caused them to become developers in the first place, which is Oracle/Database developing. This makes it hard to find employees willing to perform this function.

Verified User
Employee in Information Technology
Consumer Services Company, 501-1000 employeesPricing Details
Cloudingo
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$83 per month
Informatica MDM
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cloudingo
Cloudingo 10.0
Based on 1 answer
We spend enough money on Salesforce that the cost of Cloudingo when compared with its benefits is extremely small. We've been able to see measurable KPIs move as a result of the work we've done with Cloudingo
President
JW TechLegal Services, 11-50 employees
Informatica MDM
No score
No answers yet
No answers on this topic
Usability
Cloudingo
Cloudingo 8.0
Based on 2 answers
Very usable. I have not spent enough time to fully grasp the capabilities. The interface is fairly intuitive, and I think with more time, I would grasp it very well.

Verified User
Consultant in Information Technology
Computer Software Company, 1-10 employeesInformatica MDM
No score
No answers yet
No answers on this topic
Support Rating
Cloudingo
Cloudingo 8.1
Based on 5 answers
I have had to reach out to Cloudingo support several times. They almost always respond that same day. Often times they will call me directly to fix the problem or walk me through best practices. They even reach out after the fact to make sure that everything worked okay. They are also kind and personable.
Marketing Operations
Impartner SoftwareComputer Software, 51-200 employees
Informatica MDM
Informatica MDM 8.0
Based on 1 answer
I'm not sure since I never used support. My colleagues never had any issues with it, therefore my rating would be an 8 with a certain range of uncertainty.

Verified User
Employee in Information Technology
Consumer Services Company, 501-1000 employeesImplementation Rating
Cloudingo
Cloudingo 10.0
Based on 2 answers
For us it was just a matter of committing the 10 minutes to install it from the AppExchange. It automatically builds out a dashboard based on standard filters and you get a lot of insight from them. We then copied some of the standard ones and pulled two from a filter library that rounded out what we needed. I wish I had done this months before given how little of my time it actually took.
President
JW TechLegal Services, 11-50 employees
Informatica MDM
No score
No answers yet
No answers on this topic
Alternatives Considered
Cloudingo
We considered DemandTools CRMFusion. As a small company with a limited budget, it was considerably more expensive than Cloudingo. It also was an installable, on-premise piece of software which is a big drawback. While the reviews of CRMFusion on TrustRadius were very positive, it appeared to have a steeper learning curve as well. So the combination of cloud-based, easier-to-use, and lower price led us to select Cloudingo over CRMFusion.

Verified User
Vice-President in Corporate
Internet Company, 11-50 employeesInformatica MDM
Informatica Cloud MDM was not available at the time of implementation. It has a direct connection with Salesforce, but as far as I can determine it is a solution that only addresses Salesforce and does not enable the sourcing of data from multiple external systems. Flat file support is lacking
Data Integration Data Quality Specialist
CARFAXInformation Services, 501-1000 employees
Return on Investment
Cloudingo
- Neglected and not used due to destructive automation
- Fear of cleaning up data
- Not wanting a human to do proper cleansing

Verified User
Manager in Information Technology
Computer Software Company, 51-200 employeesInformatica MDM
- Easy pulling many project data across other data management solutions through the entire infrastructure.
- Useful and powerful software for data mining and its capability for real-time data analytics production is effective.
- Informatica MDM tools are reliable like its reporting features and the data security offered is amazing.
Automation Engineer
Redd SystemInformation Technology & Services, 51-200 employees