Cloudingo vs Informatica MDM

• Cloudingo displays a single dashboard view of the quality of data you have in Salesforce. You no longer have to guess how much of your CRM is "clean" or "dirty".
• Cloudingo allows you to test functionality in Salesforce Sandbox prior to conducting changes in Salesforce Production. I highly recommend thoroughly testing functionality prior to making changes in your live CRM.
• Cloudingo allows you to mass merge and converts records automatically and manually either individually or in groups. This saves a lot of manual time in trying to keep your CRM's data clean.

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• Fuzzy matching in built features are excellent.
• Data workflow creation process is smooth.
• Creating child parent relation using UI is excellent.

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• I would love to have a multi-user mode. I realize this very difficult though given I as an admin can see records my peers cannot.

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• As far as I can see it exclusively uses the concept of "point to point" connectivity for fetching data. What this means is that Informatica MDM must have "knowledge" of all other systems, and keeps a direct connection to these systems. This is bad practice in environments that would benefit more from a microservice architecture. In those cases, it's especially bad, because not only does this break the SOA architecture, but it also "promotes" the idea of "point to point" connections among developers. The "point to point" mentality is the single most important danger to any SOA environment.
• It's very hard to use! The learning curve is really steep. Also, it's really boring by design: having to open a large application, learning all of its intricate details, maintaining all connections and scheduled data load moments means you need developers that are seriously devoted to this application. This means those developers are kept from working in the field they know best and caused them to become developers in the first place, which is Oracle/Database developing. This makes it hard to find employees willing to perform this function.

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• Neglected and not used due to destructive automation
• Fear of cleaning up data
• Not wanting a human to do proper cleansing

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• Easy pulling many project data across other data management solutions through the entire infrastructure.
• Useful and powerful software for data mining and its capability for real-time data analytics production is effective.
• Informatica MDM tools are reliable like its reporting features and the data security offered is amazing.

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