Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…
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Similarweb
Score 8.3 out of 10
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Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
SimilarWeb PRO provides of more in deep analytics and metrics than ComScore within a wider range of websites analyzed. It also provides specific tools for marketers, developers and sales team that provide a positive impact on the business. SimilarWeb PRO has also shown along …