What users are saying about

Constant Contact vs Customer.io

Constant Contact
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Top Rated
716 Ratings
Customer.io
20 Ratings

Constant Contact

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Top Rated
716 Ratings
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Score 8.1 out of 100

Based on 716 reviews and ratings

Customer.io

20 Ratings
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Score 8.9 out of 100

Based on 20 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    7.7

    Constant Contact

    77%

    Customer.io

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 9/9 features
    Constant Contact ranks higher in 9/9 features

    WYSIWYG email editor

    7.8
    78%
    82 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.6
    76%
    82 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    81 Ratings
    N/A
    0 Ratings

    Landing pages

    7.6
    76%
    56 Ratings
    N/A
    0 Ratings

    A/B testing

    7.4
    74%
    52 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.0
    80%
    85 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    135 Ratings
    N/A
    0 Ratings

    List management

    8.4
    84%
    90 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    47 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.8

    Constant Contact

    78%

    Customer.io

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 3/3 features
    Constant Contact ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    87 Ratings
    N/A
    0 Ratings

    Standard reports

    8.2
    82%
    87 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    58 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    8.1

    Constant Contact

    81%

    Customer.io

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 8/8 features
    Constant Contact ranks higher in 8/8 features

    URL Validation

    8.4
    84%
    31 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Image Validation

    8.2
    82%
    31 Ratings
    N/A
    0 Ratings

    Inbox Display

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    8.0
    80%
    28 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.8
    78%
    31 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.8
    78%
    26 Ratings
    N/A
    0 Ratings

    Email Previews

    8.6
    86%
    40 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.3

    Constant Contact

    83%
    106 Ratings
    9.7

    Customer.io

    97%
    7 Ratings

    Likelihood to Renew

    9.0

    Constant Contact

    90%
    21 Ratings

    Customer.io

    N/A
    0 Ratings

    Usability

    10.0

    Constant Contact

    100%
    9 Ratings

    Customer.io

    N/A
    0 Ratings

    Availability

    9.0

    Constant Contact

    90%
    4 Ratings

    Customer.io

    N/A
    0 Ratings

    Performance

    10.0

    Constant Contact

    100%
    4 Ratings

    Customer.io

    N/A
    0 Ratings

    Support Rating

    10.0

    Constant Contact

    100%
    17 Ratings

    Customer.io

    N/A
    0 Ratings

    Online Training

    10.0

    Constant Contact

    100%
    1 Rating

    Customer.io

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Constant Contact

    100%
    9 Ratings

    Customer.io

    N/A
    0 Ratings

    Product Scalability

    10.0

    Constant Contact

    100%
    1 Rating

    Customer.io

    N/A
    0 Ratings

    Likelihood to Recommend

    Constant Contact

    Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 106 answers on this topic

    Customer.io

    If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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    Santiago Valdés | TrustRadius Reviewer
    Santiago Valdés
    View all 7 answers on this topic

    Pros

    Constant Contact

    • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
    • Easy to use for folks who are not tech savvy.
    • Very quick upload speed for contact lists when compared with other email marketing vendors.
    • Easy to customize contact lists.
    • Displays much more consistently across different email clients when compared with other email marketing vendors.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 106 answers on this topic

    Customer.io

    • Workflow building and management.
    • Extremely flexible and integrates easily with other services.
    • Solid email builder.
    • Webhook makes it easy to send and receive data in event-driven contexts.
    • Support for liquid makes highly detailed personalization possible in every message.

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    Joel McLean | TrustRadius Reviewer
    Joel McLean
    View all 7 answers on this topic

    Cons

    Constant Contact

    • The interface is definitely a bit difficult to use and it takes some getting used to.
    • More customization and exporting of html would be awesome.
    • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 106 answers on this topic

    Customer.io

    • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
    • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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    Ted Bennett | TrustRadius Reviewer
    Ted Bennett
    View all 7 answers on this topic

    Pricing Details

    Constant Contact

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $9.99 per month

    Constant Contact Editions & Modules

    Edition
    Core$9.991
    Plus$45.001
    1. per month
    Additional Pricing Details
    —

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    —
    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    Likelihood to Renew

    Constant Contact

    Constant Contact 9.0
    Based on 21 answers
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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    Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer
    Ty Swartz, CPP, USN Ret.
    View all 21 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Usability

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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    Giselle Aguiar | TrustRadius Reviewer
    Giselle Aguiar
    View all 9 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Constant Contact

    Constant Contact 9.0
    Based on 4 answers
    No major problems in sending out the email campaigns and accessing the analytics

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Performance

    Constant Contact

    Constant Contact 10.0
    Based on 4 answers
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Constant Contact

    Constant Contact 10.0
    Based on 17 answers
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 17 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 9 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 106 answers on this topic

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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    Sean Anderson | TrustRadius Reviewer
    Sean Anderson
    View all 7 answers on this topic

    Scalability

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource

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    Terri Betts | TrustRadius Reviewer
    Terri Betts
    View all 106 answers on this topic

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.

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    Mike Koolwijk | TrustRadius Reviewer
    Mike Koolwijk
    View all 7 answers on this topic

    Screenshots

    Constant Contact

    —

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