What users are saying about
Top Rated
722 Ratings
12 Ratings
Top Rated
722 Ratings
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Score 8.1 out of 100
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.7

    Constant Contact

    77%

    OptinMonster

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 9/9 features

    WYSIWYG email editor

    7.8
    78%
    82 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.6
    76%
    82 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    81 Ratings
    N/A
    0 Ratings

    Landing pages

    7.6
    76%
    56 Ratings
    N/A
    0 Ratings

    A/B testing

    7.4
    74%
    52 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.0
    80%
    85 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    135 Ratings
    N/A
    0 Ratings

    List management

    8.4
    84%
    90 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    47 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.8

    Constant Contact

    78%

    OptinMonster

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    87 Ratings
    N/A
    0 Ratings

    Standard reports

    8.2
    82%
    87 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    58 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    8.1

    Constant Contact

    81%

    OptinMonster

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 8/8 features

    URL Validation

    8.4
    84%
    31 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Image Validation

    8.2
    82%
    31 Ratings
    N/A
    0 Ratings

    Inbox Display

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    8.0
    80%
    28 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.8
    78%
    31 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.8
    78%
    26 Ratings
    N/A
    0 Ratings

    Email Previews

    8.6
    86%
    40 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • OptinMonster is rated higher in 1 area: Likelihood to Recommend
    • Constant Contact and OptinMonster are tied in 2 areas: Usability, Support Rating

    Likelihood to Recommend

    8.4

    Constant Contact

    84%
    106 Ratings
    9.3

    OptinMonster

    93%
    2 Ratings

    Likelihood to Renew

    9.0

    Constant Contact

    90%
    21 Ratings

    OptinMonster

    N/A
    0 Ratings

    Usability

    10.0

    Constant Contact

    100%
    9 Ratings
    10.0

    OptinMonster

    100%
    1 Rating

    Availability

    9.0

    Constant Contact

    90%
    4 Ratings

    OptinMonster

    N/A
    0 Ratings

    Performance

    10.0

    Constant Contact

    100%
    4 Ratings

    OptinMonster

    N/A
    0 Ratings

    Support Rating

    10.0

    Constant Contact

    100%
    17 Ratings
    10.0

    OptinMonster

    100%
    3 Ratings

    Online Training

    10.0

    Constant Contact

    100%
    1 Rating

    OptinMonster

    N/A
    0 Ratings

    Implementation Rating

    10.0

    Constant Contact

    100%
    9 Ratings

    OptinMonster

    N/A
    0 Ratings

    Product Scalability

    10.0

    Constant Contact

    100%
    1 Rating

    OptinMonster

    N/A
    0 Ratings

    Likelihood to Recommend

    Constant Contact

    Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
    Anonymous | TrustRadius Reviewer

    OptinMonster

    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Bailey Witt, MBA | TrustRadius Reviewer

    Pros

    Constant Contact

    • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
    • Easy to use for folks who are not tech savvy.
    • Very quick upload speed for contact lists when compared with other email marketing vendors.
    • Easy to customize contact lists.
    • Displays much more consistently across different email clients when compared with other email marketing vendors.
    Anonymous | TrustRadius Reviewer

    OptinMonster

    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Charles Combs | TrustRadius Reviewer

    Cons

    Constant Contact

    • The interface is definitely a bit difficult to use and it takes some getting used to.
    • More customization and exporting of html would be awesome.
    • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
    Anonymous | TrustRadius Reviewer

    OptinMonster

    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Bailey Witt, MBA | TrustRadius Reviewer

    Pricing Details

    Constant Contact

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9.99 per month

    Constant Contact Editions & Modules

    Edition
    Core$9.991
    Plus$45.001
    CRM Platform by SharpSpring$449.001
    1. per month
    Additional Pricing Details

    OptinMonster

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    OptinMonster Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Constant Contact

    Constant Contact 9.0
    Based on 21 answers
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

    OptinMonster

    No score
    No answers yet
    No answers on this topic

    Usability

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Giselle Aguiar | TrustRadius Reviewer

    OptinMonster

    OptinMonster 10.0
    Based on 1 answer
    It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
    Charles Combs | TrustRadius Reviewer

    Reliability and Availability

    Constant Contact

    Constant Contact 9.0
    Based on 4 answers
    No major problems in sending out the email campaigns and accessing the analytics
    Anonymous | TrustRadius Reviewer

    OptinMonster

    No score
    No answers yet
    No answers on this topic

    Performance

    Constant Contact

    Constant Contact 10.0
    Based on 4 answers
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Anonymous | TrustRadius Reviewer

    OptinMonster

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Constant Contact

    Constant Contact 10.0
    Based on 17 answers
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Anonymous | TrustRadius Reviewer

    OptinMonster

    OptinMonster 10.0
    Based on 3 answers
    They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
    Bailey Witt, MBA | TrustRadius Reviewer

    Implementation Rating

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Anonymous | TrustRadius Reviewer

    OptinMonster

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
    Anonymous | TrustRadius Reviewer

    OptinMonster

    We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
    Charles Combs | TrustRadius Reviewer

    Scalability

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Anonymous | TrustRadius Reviewer

    OptinMonster

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource
    Terri Betts | TrustRadius Reviewer

    OptinMonster

    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Bailey Witt, MBA | TrustRadius Reviewer

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