What users are saying about
Top Rated
722 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 722 reviews and ratings
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.1 out of 100
Based on 12 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.7
Constant Contact
77%
OptinMonster
Feature Set Not Supported
N/A
Constant Contact ranks higher in 9/9 features
Constant Contact ranks higher in 9/9 features
WYSIWYG email editor

7.8
78%
82 Ratings
N/A
0 Ratings
Dynamic content

7.6
76%
82 Ratings
N/A
0 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings
N/A
0 Ratings
Landing pages

7.6
76%
56 Ratings
N/A
0 Ratings
A/B testing

7.4
74%
52 Ratings
N/A
0 Ratings
Mobile optimization

8.0
80%
85 Ratings
N/A
0 Ratings
Email deliverability reporting

8.6
86%
135 Ratings
N/A
0 Ratings
List management

8.4
84%
90 Ratings
N/A
0 Ratings
Triggered drip sequences

6.7
67%
47 Ratings
N/A
0 Ratings
Reporting & Analytics

7.8
Constant Contact
78%
OptinMonster
Feature Set Not Supported
N/A
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings
N/A
0 Ratings
Standard reports

8.2
82%
87 Ratings
N/A
0 Ratings
Custom reports

7.5
75%
58 Ratings
N/A
0 Ratings
Pre-Send Testing

8.1
Constant Contact
81%
OptinMonster
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings
N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings
N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings
N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings
N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings
N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings
N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings
N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings
N/A
0 Ratings
Attribute Ratings
- OptinMonster is rated higher in 1 area: Likelihood to Recommend
- Constant Contact and OptinMonster are tied in 2 areas: Usability, Support Rating
Likelihood to Recommend

8.4
Constant Contact
84%
106 Ratings
9.3
OptinMonster
93%
2 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings
OptinMonster
N/A
0 Ratings
Usability

10.0
Constant Contact
100%
9 Ratings
10.0
OptinMonster
100%
1 Rating
Availability

9.0
Constant Contact
90%
4 Ratings
OptinMonster
N/A
0 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings
OptinMonster
N/A
0 Ratings
Support Rating

10.0
Constant Contact
100%
17 Ratings
10.0
OptinMonster
100%
3 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating
OptinMonster
N/A
0 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings
OptinMonster
N/A
0 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating
OptinMonster
N/A
0 Ratings
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesOptinMonster
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
Digital Marketing Analyst | Account Manager
MediaFuelMarketing and Advertising, 11-50 employees
Pros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesOptinMonster
- Lots of pre-designed campaigns to choose from that are fully customizable.
- Customizable CSS for each campaign is built in.
Head of Marketing
molly muttConsumer Goods, 1-10 employees
Cons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesOptinMonster
- Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
- The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Digital Marketing Analyst | Account Manager
MediaFuelMarketing and Advertising, 11-50 employees
Pricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
CRM Platform by SharpSpring | $449.001 |
- per month
Additional Pricing Details
—OptinMonster
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—OptinMonster Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
OptinMonster
No score
No answers yet
No answers on this topic
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
OptinMonster
OptinMonster 10.0
Based on 1 answer
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
Head of Marketing
molly muttConsumer Goods, 1-10 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesOptinMonster
No score
No answers yet
No answers on this topic
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesOptinMonster
No score
No answers yet
No answers on this topic
Support Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesOptinMonster
OptinMonster 10.0
Based on 3 answers
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Digital Marketing Analyst | Account Manager
MediaFuelMarketing and Advertising, 11-50 employees
Implementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesOptinMonster
No score
No answers yet
No answers on this topic
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesOptinMonster
We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
Head of Marketing
molly muttConsumer Goods, 1-10 employees
Scalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesOptinMonster
No score
No answers yet
No answers on this topic
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
OptinMonster
- For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
- Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
Digital Marketing Analyst | Account Manager
MediaFuelMarketing and Advertising, 11-50 employees