What users are saying about
Top Rated
211 Ratings
52 Ratings
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Score 8.3 out of 100
Top Rated
211 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Feature Set Ratings

    Security

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    9.4

    Google Tag Manager

    94%
    Google Tag Manager ranks higher in 1/1 features

    Role-based user permissions

    N/A
    0 Ratings
    9.4
    94%
    52 Ratings

    Tag Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.1

    Google Tag Manager

    81%
    Google Tag Manager ranks higher in 8/8 features

    Tag library

    N/A
    0 Ratings
    8.2
    82%
    58 Ratings

    Tag variable mapping

    N/A
    0 Ratings
    7.6
    76%
    51 Ratings

    Ease of writing custom tags

    N/A
    0 Ratings
    6.5
    65%
    62 Ratings

    Rules-driven tag execution

    N/A
    0 Ratings
    8.3
    83%
    57 Ratings

    Tag performance monitoring

    N/A
    0 Ratings
    7.4
    74%
    54 Ratings

    Improved page load times

    N/A
    0 Ratings
    8.5
    85%
    45 Ratings

    Mobile app tagging

    N/A
    0 Ratings
    8.7
    87%
    31 Ratings

    Library of JavaScript extensions

    N/A
    0 Ratings
    9.2
    92%
    34 Ratings

    Data Management & Integrity

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.8

    Google Tag Manager

    88%
    Google Tag Manager ranks higher in 5/5 features

    Event tracking

    N/A
    0 Ratings
    9.5
    95%
    60 Ratings

    Mobile event tracking

    N/A
    0 Ratings
    9.1
    91%
    43 Ratings

    Data distribution management

    N/A
    0 Ratings
    8.5
    85%
    38 Ratings

    Universal data layer

    N/A
    0 Ratings
    9.0
    90%
    54 Ratings

    Automated error checking

    N/A
    0 Ratings
    7.7
    77%
    43 Ratings

    Attribute Ratings

    • Google Tag Manager is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    9.2

    Google Tag Manager

    92%
    67 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    10.0

    Google Tag Manager

    100%
    6 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    8.0

    Google Tag Manager

    80%
    12 Ratings

    Availability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    9.1

    Google Tag Manager

    91%
    2 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    5.6

    Google Tag Manager

    56%
    11 Ratings

    Online Training

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    7.3

    Google Tag Manager

    73%
    1 Rating

    Implementation Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    9.8

    Google Tag Manager

    98%
    4 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
    Quentin Aisbett | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Google Tag Manager

    • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
    • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
    • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
    • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
    Santiago Valdés | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Google Tag Manager

    • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
    • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
    J.P. VanderLinden | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Google Tag Manager

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 10.0
    Based on 6 answers
    Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
    Anonymous | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Google Tag Manager

    Google Tag Manager 8.0
    Based on 12 answers
    Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
    Matthew Stewart | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Google Tag Manager

    Google Tag Manager 5.6
    Based on 11 answers
    It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
    Stéphane Hamel | TrustRadius Reviewer

    Online Training

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Google Tag Manager

    Google Tag Manager 7.3
    Based on 1 answer
    I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
    Stéphane Hamel | TrustRadius Reviewer

    Implementation Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Google Tag Manager

    Google Tag Manager 9.8
    Based on 4 answers
    Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
    David Gailey | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Google Tag Manager

    We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
    Ben Rubenstein | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Google Tag Manager

    • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
    • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
    Anonymous | TrustRadius Reviewer

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