ConvergeHub vs. Resulticks

It is really well suited for clients looking to automate the process with a budget constraint and that is inline with most small and medium enterprises, startups as well as entrepreneurs looking for a productive environment to grow their business in.

Incentivized

• True Omnichannel support (no need to massage data during / post campaign)
• Support to Machine learning
• Support to multiple statistical models
• Near real time segmentation analysis

• The dashboards are really good and feature laden.
• The UI is really intuitive as well as user friendly.
• Automation of simple tasks as well as the marketing process is really easy.
• Above all the pricing takes the cake here.

Incentivized

• Simple account and campaign setup mechanisms
• End-to-end tracking on conversion with personalized URLs
• Multi-dimensional campaigns that allow follow-up communication using multiple channels

• Customer support isn't that great, takes a lot of time to respond.
• Notifications are not on time, i.e. they are delayed and not real time.
• Lack of integration with other applications.

Incentivized

• API Connections to Paid Media
• In Store beacon integration
• Federated workflows
• App store for API – Third party developer support

The UI and visualise toons are very intuitive and do not require interpretation

ConvergeHub offers the best set of features and the interface that it does at a price that is by far the best out of its competitors. This has been an easy-to-sell product as the maximum amount of clients are startups or SMEs and budget is the main constraint for them, with which the views of ConvergeHub creators seem to align well.

Incentivized

Resulticks
provides the breadth of digital channels to leverage with audiences. The
ability to use multiple channels with the same audience and tracking down to an
individual level is a definite advantage.

• It helps increase the overall productivity by automating daily routine tasks.
• Sales & marketing process becomes easier and more productive.
• Workflow management is easier.
• Overall productivity increases many-fold.

Incentivized

• Augmentation of target audience database. Eg. Building mobile data leveraging existing email IDs and vice versa, building social profiles leveraging consent-based apps
• Improved lead generation and nurturing. Eg Customized content delivery, based on interest levels tracked
• Accurate conversion tracking across channels