Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on data in other apps (data sources), complex goal tracking, and a secure API. It includes 90+ out-of-the box…
$399
per month up to 100k tested users per month
Pricing
Convert Experiences
Editions & Modules
Entry
$399
per month up to 100k tested users per month
Specialist
$999
per month up to 400k tested users per month
Pro
$1699
per month up to 700k tested users per month
Enterprise
Pricing available on request
From 1.5M tested users/mo (billed annually)
Offerings
Pricing Offerings
Convert Experiences
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
1. Annual contract or monthly payments available (40% discount for annual pricing).
2. Pricing is not feature dependent. Some features like integrations, goals, Live Logs are necessary to test successfully. This is why Convert caps by unique tested users - basically visitors who have been bucketed to see a variation and are unique to that variation. As a result the app tested users are always </= the site's net traffic.
Three words: value for money. In a due diligence comparison, Convert Experiences came up more than twice less expensive than the nearest competitor, while offering more product features, better performance and a quick response time with support/sales agents that actually …
Excellent value for the price. Straightforward to use. Very reliable.
Verified User
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Chose Convert Experiences
Convert Experiences sits in a niche of great products, against which it competes very well and remains held in high regard as it achieves pretty much everything that the bigger platforms put on the table but in a more cost-effective model. The reason we initially chose …
Convert has the best JS code editor for advanced users (and developers). It doesn't have as great integration with GA as Google Optimize, but it also doesn't have a limit to 5 tests at one time. It's also much easier to use than Optimizely.
Although not as robust as Adobe Target, Convert fills the niche with solid functionality at a great price. Comparable to Optimizely and far above Google Optimize.
Although VWO is slightly cheaper it flickers quite a bit, hence why I originally looked into alternative software to use for A/B testing. VWO also has other features that could be useful, but they can be found in tools you may already be using, like Hotjar. Also, their support …
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room …
There were a number of other tools I used. Specifically though: they expose the DMP features that some other companies price into oblivion and enterprise levels (if the other tools have them at all!)
I feel like I've gushed a lot about the DMP and power user features of Convert …
The biggest point for Convert Experiences is definitely the price and the completeness of their packages. Their Magento plugin makes it great for running tests on ecommerce stores. One thing that's missing for me is deeper insights into revenue (something Optimizely does …
Visual Website Optimizer's feature set is not as well suited to advanced experiments (it doesn't seem to allow direct editing of variation code). Optimizely is expensive and their agency plan requires a 12 month minimum contract. Support is not as great. Optimizely also does …
While Optimizely is an amazing A/B testing tool, Convert has almost the exact same offerings but at a much lower cost. The customer and technical support are excellent as well, and Dennis's insights and strategy calls are very helpful.
Visual Website Optimizer costs too much and misses a lot of transactions due to third-party cookies. Optimizely flat out refused to support Shopify. They withdrew their app from the marketplace in 2014.
Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.