What users are saying about
1 Ratings
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Score 8 out of 100
5 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Criteo Customer Acquisition

Criteo Customer Acquisition plays an impeccable role in sales channelizing, identifying prospective clients and acquiring them.
Truptesh Patil | TrustRadius Reviewer

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Customer Acquisition
8.0
HiConversion
DSP integration
Criteo Customer Acquisition
8.0
HiConversion

Ad Campaigns

Criteo Customer Acquisition
7.3
HiConversion
Ad campaign creation
Criteo Customer Acquisition
8.0
HiConversion
Ad deployment
Criteo Customer Acquisition
6.0
HiConversion
Display advertising
Criteo Customer Acquisition
9.0
HiConversion
Ad display and retargeting segmentation
Criteo Customer Acquisition
6.0
HiConversion

Ad Reporting & Analytics

Criteo Customer Acquisition
8.0
HiConversion
Ad dashboards
Criteo Customer Acquisition
8.0
HiConversion
Ad attribution reporting
Criteo Customer Acquisition
8.0
HiConversion

Testing and Experimentation

Criteo Customer Acquisition
HiConversion
9.5
a/b experiment testing
Criteo Customer Acquisition
HiConversion
10.0
Multivariate testing
Criteo Customer Acquisition
HiConversion
10.0
Multi-page/funnel testing
Criteo Customer Acquisition
HiConversion
10.0
Cross-browser testing
Criteo Customer Acquisition
HiConversion
10.0
Test significance
Criteo Customer Acquisition
HiConversion
10.0
Advanced code editor
Criteo Customer Acquisition
HiConversion
7.0
Preview mode
Criteo Customer Acquisition
HiConversion
9.0
Client-side tests
Criteo Customer Acquisition
HiConversion
10.0

Audience Segmentation & Targeting

Criteo Customer Acquisition
HiConversion
9.5
Traffic allocation control
Criteo Customer Acquisition
HiConversion
10.0
Website personalization
Criteo Customer Acquisition
HiConversion
9.0

Results and Analysis

Criteo Customer Acquisition
HiConversion
9.2
Heatmap tool
Criteo Customer Acquisition
HiConversion
9.0
Click analytics
Criteo Customer Acquisition
HiConversion
10.0
Conversion tracking
Criteo Customer Acquisition
HiConversion
7.0
Results segmentation
Criteo Customer Acquisition
HiConversion
10.0
CSV export
Criteo Customer Acquisition
HiConversion
10.0
Experiments results dashboard
Criteo Customer Acquisition
HiConversion
9.0

Pros

Criteo Customer Acquisition

  • Arranging customer acquisition campaigns.
  • Drive new customers.
  • Client recommendations.
Truptesh Patil | TrustRadius Reviewer

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

Cons

Criteo Customer Acquisition

  • Retargeting can be tricky.
  • QA errors at times.
Truptesh Patil | TrustRadius Reviewer

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

Alternatives Considered

Criteo Customer Acquisition

Easy to perceive, great customer services makes this application stand out as compared to others.
Truptesh Patil | TrustRadius Reviewer

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

Return on Investment

Criteo Customer Acquisition

  • Display advertising.
  • Ad campaign creation.
  • Customer retaining.
Truptesh Patil | TrustRadius Reviewer

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

Screenshots

Criteo Customer Acquisition

HiConversion

Pricing Details

Criteo Customer Acquisition

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Customer Acquisition Editions & Modules

Additional Pricing Details
Pricing is based on web prospecting so is based on either a CPM or CPC basis. The focus is based on the marketing objectives our customers have.

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Criteo Customer Acquisition
8.0
HiConversion
10.0

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