Top Rated
100 Ratings
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Score 7.9 out of 100
26 Ratings
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Score 7 out of 100

Likelihood to Recommend

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is well suited for every kind of action related to hot leads / customers regarding your business. It's a good way to increase the conversion rates of the funnel and always works really well for that kind of audience. On the other hand, you need to ensure that you have built a minimum size audience to let the algorithm work properly.
Quim Giralt Bosch | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Dynamic Retargeting
7.6
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Criteo Dynamic Retargeting
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Criteo Dynamic Retargeting
7.7
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Criteo Dynamic Retargeting
7.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad campaign creation
Criteo Dynamic Retargeting
6.7
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Criteo Dynamic Retargeting
6.5
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Display advertising
Criteo Dynamic Retargeting
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad display and retargeting segmentation
Criteo Dynamic Retargeting
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Sequence targeting
Criteo Dynamic Retargeting
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Criteo Dynamic Retargeting
7.1
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad dashboards
Criteo Dynamic Retargeting
7.2
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad performance reports
Criteo Dynamic Retargeting
6.8
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Criteo Dynamic Retargeting
7.2
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Ad attribution reporting
Criteo Dynamic Retargeting
6.6
Kenshoo (formerly Kenshoo Infinity Suite)
6.0
Cross-channel ad management
Criteo Dynamic Retargeting
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.0
Ad forecasting and optimization
Criteo Dynamic Retargeting
6.8
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Pros

Criteo Dynamic Retargeting

  • The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
  • Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
  • Finally, the post-click attribution. It is more trustworthy and tenable than post-view.
Baptiste CROENNE | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Criteo Dynamic Retargeting

  • Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
  • Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
  • Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Criteo Dynamic Retargeting

Criteo Dynamic Retargeting 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Alternatives Considered

Criteo Dynamic Retargeting

I prefer AdRoll when it comes to retargeting. We selected Criteo due to the client requesting we test it out. Criteo is much harder to manage and to date has provided less than stellar ROAS. Criteo, however, is much better than using the Google Display Network on AdWords. Retargeting through Google was a nightmare to manage (so many inappropriate and irrelevant placements!) and led to very few conversions.
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Criteo Dynamic Retargeting

  • Bad ROI at start (first month) - When you launch a new campaign, COS is very high for a few weeks. I thought it was going to take less time for the algorithm to be effective.
  • Good ROI after that - After a few weeks, our COS started to get better!
  • More traffic
  • Some people complain about being too much retargeted
Anonymous | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Screenshots

Criteo Dynamic Retargeting

Kenshoo (formerly Kenshoo Infinity Suite)

Pricing Details

Criteo Dynamic Retargeting

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Criteo Dynamic Retargeting
7.8
Kenshoo (formerly Kenshoo Infinity Suite)
6.0

Likelihood to Renew

Criteo Dynamic Retargeting
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Reliability and Availability

Criteo Dynamic Retargeting
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

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