What users are saying about
114 Ratings
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Score 6.7 out of 100
4 Ratings
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Score 8 out of 100

Likelihood to Recommend

Marketing Solutions by Criteo

I would recommend Criteo for savvy marketers who want to increase their conversion metrics and are going to be optimizing [their campaigns] every day. The way to get the most value out of the platform is by constantly iterating with a focus on the metrics and keep doing adjustments to the campaigns.I would not use it for campaigns focused on brand building, traffic, or awareness objectives.
Gabriela Band | TrustRadius Reviewer

Perfect Audience

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Frank Kermani | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Marketing Solutions by Criteo
7.6
Perfect Audience
8.0
Data Transfer
Marketing Solutions by Criteo
7.7
Perfect Audience
8.0
DSP integration
Marketing Solutions by Criteo
7.5
Perfect Audience
8.0

Ad Campaigns

Marketing Solutions by Criteo
7.0
Perfect Audience
8.4
Ad campaign creation
Marketing Solutions by Criteo
7.5
Perfect Audience
8.0
Ad deployment
Marketing Solutions by Criteo
6.8
Perfect Audience
9.0
Display advertising
Marketing Solutions by Criteo
6.8
Perfect Audience
9.0
Ad display and retargeting segmentation
Marketing Solutions by Criteo
7.0
Perfect Audience
8.0
Sequence targeting
Marketing Solutions by Criteo
Perfect Audience
8.0

Ad Reporting & Analytics

Marketing Solutions by Criteo
7.2
Perfect Audience
8.3
Ad dashboards
Marketing Solutions by Criteo
7.4
Perfect Audience
8.0
Ad performance reports
Marketing Solutions by Criteo
6.8
Perfect Audience
9.0
Ad conversion tracking
Marketing Solutions by Criteo
6.6
Perfect Audience
9.0
Ad attribution reporting
Marketing Solutions by Criteo
7.5
Perfect Audience
8.0
Cross-channel ad management
Marketing Solutions by Criteo
8.0
Perfect Audience
8.0
Ad forecasting and optimization
Marketing Solutions by Criteo
6.8
Perfect Audience
8.0

Pros

Marketing Solutions by Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
Quim Giralt Bosch | TrustRadius Reviewer

Perfect Audience

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Frank Kermani | TrustRadius Reviewer

Cons

Marketing Solutions by Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
Baptiste CROENNE | TrustRadius Reviewer

Perfect Audience

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Frank Kermani | TrustRadius Reviewer

Likelihood to Renew

Marketing Solutions by Criteo

Marketing Solutions by Criteo 10.0
Based on 1 answer
Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Joe Preston | TrustRadius Reviewer

Perfect Audience

No score
No answers yet
No answers on this topic

Usability

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.2
Based on 7 answers
Usability is a big plus for Criteo. The platform is really intuitive and easy to use. The only thing I would like to see improved has to do with more granular reporting to analyze the same variable in more than one dimension and be able to boost our optimization efforts.
Kimberly Smith | TrustRadius Reviewer

Perfect Audience

Perfect Audience 9.0
Based on 1 answer
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Frank Kermani | TrustRadius Reviewer

Support Rating

Marketing Solutions by Criteo

Marketing Solutions by Criteo 8.8
Based on 7 answers
I think for performance campaigns, Criteo is a great solution and it has to be on the plan as it will work very well regardless of the format (video/display) or setting (mobile/desktop). I think for branding campaigns, the solution and product still needs to be developed further to improve my rating.
Anonymous | TrustRadius Reviewer

Perfect Audience

Perfect Audience 6.0
Based on 1 answer
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Frank Kermani | TrustRadius Reviewer

Alternatives Considered

Marketing Solutions by Criteo

Criteo is easier to get up and running, and provides a better user experience on their dashboard, but the product comes at a premium. Compared to other, similar retargeting tools, Criteo was more expensive. We used Criteo for over a year, but ultimately paused our campaigns to work on a less expensive platform with more control over our ads and network.
Anonymous | TrustRadius Reviewer

Perfect Audience

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Frank Kermani | TrustRadius Reviewer

Return on Investment

Marketing Solutions by Criteo

  • A reduction in overall ROAS attributed to retargeting. In the past 3 months, we are yet to hit our 8x ROAS goal.
  • The platform absorbs way too much time on our end. Employee efficiency has decreased due to using the tool.
  • Poor customer service. Their style is much more reactive than proactive, and when it comes to choosing display partners, this is a very detrimental quality to have.
Anonymous | TrustRadius Reviewer

Perfect Audience

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Frank Kermani | TrustRadius Reviewer

Screenshots

Marketing Solutions by Criteo

Perfect Audience

Pricing Details

Marketing Solutions by Criteo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Perfect Audience

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Marketing Solutions by Criteo
6.6
Perfect Audience
8.0

Likelihood to Renew

Marketing Solutions by Criteo
10.0
Perfect Audience

Usability

Marketing Solutions by Criteo
8.2
Perfect Audience
9.0

Support Rating

Marketing Solutions by Criteo
8.8
Perfect Audience
6.0

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