What users are saying about
111 Ratings
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Score 6.8 out of 100
4 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Perfect Audience ranks higher in 3 feature sets: Ad Network Integration, Ad Campaigns, Ad Reporting & Analytics

Ad Network Integration

6.6

Marketing Solutions by Criteo

66%
8.0

Perfect Audience

80%
Perfect Audience ranks higher in 2/2 features

Data Transfer

6.6
66%
25 Ratings
8.0
80%
1 Rating

DSP integration

6.7
67%
21 Ratings
8.0
80%
1 Rating

Ad Campaigns

8.0

Marketing Solutions by Criteo

80%
8.4

Perfect Audience

84%
Perfect Audience ranks higher in 4/5 features

Ad campaign creation

7.8
78%
52 Ratings
8.0
80%
1 Rating

Ad deployment

7.9
79%
51 Ratings
9.0
90%
1 Rating

Display advertising

8.2
82%
53 Ratings
9.0
90%
1 Rating

Ad display and retargeting segmentation

8.4
84%
48 Ratings
8.0
80%
1 Rating

Sequence targeting

N/A
0 Ratings
8.0
80%
1 Rating

Ad Reporting & Analytics

7.7

Marketing Solutions by Criteo

77%
8.3

Perfect Audience

83%
Perfect Audience ranks higher in 5/6 features

Ad dashboards

8.2
82%
54 Ratings
8.0
80%
1 Rating

Ad performance reports

7.8
78%
53 Ratings
9.0
90%
1 Rating

Ad conversion tracking

7.8
78%
50 Ratings
9.0
90%
1 Rating

Ad attribution reporting

7.9
79%
12 Ratings
8.0
80%
1 Rating

Cross-channel ad management

8.0
80%
1 Rating
8.0
80%
1 Rating

Ad forecasting and optimization

6.8
68%
3 Ratings
8.0
80%
1 Rating

Attribute Ratings

  • Marketing Solutions by Criteo is rated higher in 1 area: Support Rating
  • Perfect Audience is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

6.9

Marketing Solutions by Criteo

69%
56 Ratings
8.0

Perfect Audience

80%
1 Rating

Likelihood to Renew

10.0

Marketing Solutions by Criteo

100%
1 Rating

Perfect Audience

N/A
0 Ratings

Usability

8.3

Marketing Solutions by Criteo

83%
9 Ratings
9.0

Perfect Audience

90%
1 Rating

Support Rating

8.0

Marketing Solutions by Criteo

80%
9 Ratings
6.0

Perfect Audience

60%
1 Rating

Likelihood to Recommend

Criteo

I feel this is a great tool in terms of ease of use and user experience. The platform makes it easy to set up campaigns and report on performance. I feel targeting features can be more evolved outside of dynamic retargeting. But this is a great tool for certain verticals getting started.
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Marin Software

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Pros

Criteo

  • You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed)
  • Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager.
  • The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...)
  • Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff.
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Marin Software

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Cons

Criteo

  • Tags and feed implementation : difficult and hard to understand for project and dev teams.
  • The budget part is not clear, especially when the account manager does stuff on his own. It should be possible to change the budget from a period and not month to month.
  • Now we have no information about the creative parts. It will be better to have a vision of which ad is working better than another and on which website.
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Marin Software

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Read full review

Pricing Details

Marketing Solutions by Criteo

Starting Price

Editions & Modules

Marketing Solutions by Criteo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing is based on a CPC model and is dependent on traffic generated to a site

    Pricing Info

    Perfect Audience

    Starting Price

    Editions & Modules

    Perfect Audience editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Criteo

      Criteo is the only remarketing firm worth using for a retailer, in my opinion.
      Read full review

      Marin Software

      No answers on this topic

      Usability

      Criteo

      Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
      Read full review

      Marin Software

      The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
      Read full review

      Support Rating

      Criteo

      I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
      Read full review

      Marin Software

      The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
      Read full review

      Alternatives Considered

      Criteo

      Criteo and AdRoll used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while AdRoll got left behind. Compared to MoPub, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
      Read full review

      Marin Software

      I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
      Read full review

      Return on Investment

      Criteo

      • More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us.
      • Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers.
      Read full review

      Marin Software

      • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
      • Re-marketing features have been superior to AdWords.
      Read full review

      Screenshots

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