What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.7 out of 100
Based on 2 reviews and ratings
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.1 out of 100
Based on 35 reviews and ratings
Attribute Ratings
- Retail Media by Criteo is rated higher in 2 areas: Likelihood to Recommend, Usability
- Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) is rated higher in 1 area: Support Rating
Likelihood to Recommend
6.4
Criteo Retail Media
64%
1 Rating

5.5
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
55%
15 Ratings
Usability
9.1
Criteo Retail Media
91%
1 Rating

5.4
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
54%
3 Ratings
Support Rating
6.4
Criteo Retail Media
64%
1 Rating

6.5
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
65%
8 Ratings
Likelihood to Recommend
Criteo Retail Media
Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Sr. Search Engine Marketing Analyst
Traffic Digital AgencyMarketing and Advertising, 11-50 employees
Pros
Criteo Retail Media
- Intuitive dashboards and reporting
- Custom templates for display media
- Flexibility in terms of setting guardrails for targeting

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
- Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
- Provides unique ways to differentiate advertisers in top positions on search results pages.
- Creates unique tactics to utilize on display networks (carousel and video takeovers).
Associate Director
PerformicsConsumer Electronics, 1001-5000 employees
Cons
Criteo Retail Media
- Exportable insights at a brand, page, and placement level
- Segmentation API service to better manage first-party data
- Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
- No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
- Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Digital Platform Marketing Analyst
Vizergy Digital MarketingHospitality, 51-200 employees
Pricing Details
Criteo Retail Media
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Criteo Retail Media Editions & Modules
—
Additional Pricing Details
—Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$25 per month
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) Editions & Modules
Edition
Yahoo Gemini! | $25.001 |
---|
- per month
Additional Pricing Details
—Usability
Criteo Retail Media
Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 5.4
Based on 3 answers
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Verified User
Partner in Marketing
Marketing and Advertising Company, 11-50 employeesSupport Rating
Criteo Retail Media
Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising) 6.5
Based on 8 answers
They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.

Verified User
Manager in Marketing
Marketing and Advertising Company, 501-1000 employeesAlternatives Considered
Criteo Retail Media
Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.
SEO Analyst
BambooHRComputer Software, 501-1000 employees
Return on Investment
Criteo Retail Media
- Increased net revenue
- Increased profit
- CTR is unchanged (but this can be improved with better opportunities for targeting)

Verified User
Manager in Product Management
Retail Company, 10,001+ employeesYahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
- It has created a more comprehensive understanding of the audience to whom a client is marketing.
- It allows clients to target and reach audience members on all major search platforms.
- It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
Senior Analyst
MerkleMarketing and Advertising, 5001-10,000 employees