Criteo Retail Media vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Likelihood to Recommend

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.

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Vincent Misiewicz

Sr. Search Engine Marketing Analyst

Traffic Digital AgencyMarketing and Advertising, 11-50 employees

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Pros

Intuitive dashboards and reporting
Custom templates for display media
Flexibility in terms of setting guardrails for targeting

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
Provides unique ways to differentiate advertisers in top positions on search results pages.
Creates unique tactics to utilize on display networks (carousel and video takeovers).

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Alexander Rodriguez

Associate Director

PerformicsConsumer Electronics, 1001-5000 employees

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Cons

Exportable insights at a brand, page, and placement level
Segmentation API service to better manage first-party data
Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.

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Brandon Mitchell

Digital Platform Marketing Analyst

Vizergy Digital MarketingHospitality, 51-200 employees

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Usability

Criteo Retail Media 9.1

Based on 1 answer

Intuitive and easy to use.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.3

Based on 3 answers

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

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Verified User

Partner in Marketing

Marketing and Advertising Company, 11-50 employees

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Support Rating

Criteo Retail Media 6.4

Based on 1 answer

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 6.3

Based on 8 answers

They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.

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Verified User

Manager in Marketing

Marketing and Advertising Company, 501-1000 employees

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Alternatives Considered

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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Yahoo Gemini! does stack up well against its competitors in the smaller spending realms. We've never been able to justify the ROI when we try to scale it up to even 10% - 15% of our spend. No, we've found that it's much better as a tangential win than a mainstream channel.

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Nathan Richardson

SEO Analyst

BambooHRComputer Software, 501-1000 employees

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Return on Investment

Increased net revenue
Increased profit
CTR is unchanged (but this can be improved with better opportunities for targeting)

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Verified User

Manager in Product Management

Retail Company, 10,001+ employees

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It has created a more comprehensive understanding of the audience to whom a client is marketing.
It allows clients to target and reach audience members on all major search platforms.
It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.

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Leah Jakaitis

Senior Analyst

MerkleMarketing and Advertising, 5001-10,000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Criteo Retail Media Editions & Modules

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Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising Editions & Modules

Edition

Yahoo Gemini!	$25.00¹

Per Month

Additional Pricing Details

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Criteo Retail Media vs Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising