What users are saying about
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 49 reviews and ratings
D&B Hoovers
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Top Rated
77 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 77 reviews and ratings
Feature Set Ratings
- D&B Hoovers ranks higher in 4 feature sets: Prospecting, Sales Intelligence Data Standards, Data Augmentation & Lead Qualification, Sales Intelligence Email Features
Prospecting
5.0
Crunchbase
50%
7.9
D&B Hoovers
79%
D&B Hoovers ranks higher in 6/6 features
D&B Hoovers ranks higher in 6/6 features
Advanced search
5.3
53%
16 Ratings
8.1
81%
41 Ratings
Identification of new leads
5.2
52%
15 Ratings
7.3
73%
42 Ratings
List quality
4.2
42%
15 Ratings
7.8
78%
42 Ratings
List upload/download
5.1
51%
11 Ratings
8.3
83%
40 Ratings
Ideal customer targeting
4.5
45%
14 Ratings
7.7
77%
38 Ratings
Load time/data access
5.4
54%
14 Ratings
8.2
82%
40 Ratings
Sales Intelligence Data Standards
5.1
Crunchbase
51%
7.9
D&B Hoovers
79%
D&B Hoovers ranks higher in 3/3 features
D&B Hoovers ranks higher in 3/3 features
Contact information
4.3
43%
14 Ratings
6.9
69%
42 Ratings
Company information
5.4
54%
17 Ratings
8.4
84%
44 Ratings
Industry information
5.7
57%
12 Ratings
8.4
84%
44 Ratings
Data Augmentation & Lead Qualification
5.8
Crunchbase
58%
7.4
D&B Hoovers
74%
D&B Hoovers ranks higher in 9/9 features
D&B Hoovers ranks higher in 9/9 features
Lead qualification process
5.1
51%
9 Ratings
6.5
65%
28 Ratings
Smart lists and recommendations
5.1
51%
12 Ratings
6.5
65%
33 Ratings
Salesforce integration
5.7
57%
6 Ratings
8.2
82%
28 Ratings
Company/business profiles
4.9
49%
14 Ratings
8.6
86%
39 Ratings
Alerts and reminders
6.8
68%
10 Ratings
7.2
72%
27 Ratings
Data hygiene
5.8
58%
11 Ratings
7.3
73%
34 Ratings
Automatic data refresh
5.8
58%
6 Ratings
7.1
71%
30 Ratings
Tags
6.6
66%
8 Ratings
7.4
74%
28 Ratings
Filters and segmentation
6.6
66%
12 Ratings
8.0
80%
34 Ratings
Sales Intelligence Email Features
4.6
Crunchbase
46%
8.9
D&B Hoovers
89%
D&B Hoovers ranks higher in 2/2 features
D&B Hoovers ranks higher in 2/2 features
Sales email templates
4.6
46%
4 Ratings
10.0
100%
7 Ratings
Append emails to records
4.6
46%
4 Ratings
7.9
79%
17 Ratings
Attribute Ratings
- D&B Hoovers is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
5.5
Crunchbase
55%
18 Ratings
8.2
D&B Hoovers
82%
47 Ratings
Likelihood to Renew
Crunchbase
N/A
0 Ratings
9.3
D&B Hoovers
93%
5 Ratings
Usability
Crunchbase
N/A
0 Ratings
10.0
D&B Hoovers
100%
2 Ratings
Availability
Crunchbase
N/A
0 Ratings
10.0
D&B Hoovers
100%
3 Ratings
Performance
Crunchbase
N/A
0 Ratings
9.0
D&B Hoovers
90%
1 Rating
Support Rating
1.0
Crunchbase
10%
1 Rating
10.0
D&B Hoovers
100%
4 Ratings
Implementation Rating
Crunchbase
N/A
0 Ratings
10.0
D&B Hoovers
100%
2 Ratings
Likelihood to Recommend
Crunchbase
Looking to create lists of target companies through the advanced search feature or the query builder if one is planning to reach out to the individuals listed in the profile. Looking for investment and company history information to inform sourcing or competitive landscape research.

Verified User
Employee in Other
Venture Capital & Private Equity Company, 11-50 employeesD&B Hoovers
D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.
Chief Innovation Advisor- UX Design
Vrunik SolutionsDesign, 11-50 employees
Pros
Crunchbase
- Crunchbase has an easy-to-navigate user interface. The bar at the top of the screen that shows the different data points available on companies is particularly helpful for quick navigating.
- The ability to make and import lists and save searches is helpful for customizing the software to your particular needs.
- The web and mobile app data that Crunchbase offers is very helpful to gauge trends and interest in companies for diligence purposes.

Verified User
Analyst in Research & Development
Venture Capital & Private Equity Company, 201-500 employeesD&B Hoovers
- Hoover's has good information architecture in one sense that allowed you to keep track of where you have looked and also add anticipatory links for things you might like to research or know.
- It was great for finding a more complete picture of the companies history.
- It was helpful for piecing together contact information for people you may not have known worked there.
Marketing Analyst
CertonaResearch, 1-10 employees
Cons
Crunchbase
- Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
- Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

Verified User
Employee in Sales
Information Technology & Services Company, 201-500 employeesD&B Hoovers
- We should be able to "exclude" words from titles or company names
- Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.
Campaign Performance Analyst
Dow JonesBroadcast Media, 1001-5000 employees
Pricing Details
Crunchbase
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0
Crunchbase Editions & Modules
Edition
Crunchbase Starter | $291 |
---|---|
Crunchbase Pro | $491 |
Basic | $0 |
Crunchbase Enterprise | Custom Billing |
- per month, per user
- none
Additional Pricing Details
—D&B Hoovers
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—D&B Hoovers Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Crunchbase
No score
No answers yet
No answers on this topic
D&B Hoovers
D&B Hoovers 9.3
Based on 5 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Marketing Analyst
CertonaResearch, 1-10 employees
Usability
Crunchbase
No score
No answers yet
No answers on this topic
D&B Hoovers
D&B Hoovers 10.0
Based on 2 answers
Because it's easy to use

Verified User
Contributor in Sales
Management Consulting Company, 51-200 employeesReliability and Availability
Crunchbase
No score
No answers yet
No answers on this topic
D&B Hoovers
D&B Hoovers 10.0
Based on 3 answers
Always available on desktop or mobile.

Verified User
Contributor in Sales
Management Consulting Company, 51-200 employeesPerformance
Crunchbase
No score
No answers yet
No answers on this topic
D&B Hoovers
D&B Hoovers 9.0
Based on 1 answer
Meets our needs

Verified User
Contributor in Sales
Management Consulting Company, 51-200 employeesSupport Rating
Crunchbase
Crunchbase 1.0
Based on 1 answer
They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for

Verified User
C-Level Executive in Information Technology
Information Technology & Services Company, 11-50 employeesD&B Hoovers
D&B Hoovers 10.0
Based on 4 answers
They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

Verified User
Employee in Sales
Financial Services Company, 1001-5000 employeesImplementation Rating
Crunchbase
No score
No answers yet
No answers on this topic
D&B Hoovers
D&B Hoovers 10.0
Based on 2 answers
I was not part of the implementation as that stayed with Dev team.
Salesforce Data Governance & Analytics
FiservFinancial Services, 10,001+ employees
Alternatives Considered
Crunchbase
Crunchbase is definitely bottom of the barrel in this space. At similar pricing models, all competitors I have tried have significantly bigger and more updated databases. Crunchbase may have been great sometime in the past, but they are not worth engaging now.

Verified User
Executive in Research & Development
Biotechnology Company, 1001-5000 employeesD&B Hoovers
While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.
Business Solutions Manager
Ultimate StaffingStaffing and Recruiting, 501-1000 employees
Scalability
Crunchbase
No answers on this topic
D&B Hoovers
We're a small company with few users, so scalability has not been an issue.

Verified User
Contributor in Sales
Management Consulting Company, 51-200 employeesReturn on Investment
Crunchbase
- Crunchbase has been great and given us a lot of new companies to go after that have received funding and turned into great meetings. We do not pay a ton, so the ROI is great.
- We have nothing but positive results using Crunchbase and rely on it heavily for prospecting.
- It might add more value if we get a more expensive or advanced version.
Business Development Manager
Speedeon DataMarketing and Advertising, 11-50 employees
D&B Hoovers
- Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
- A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
- Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.
Product Marketing Manager
nLyten Media LLCManagement Consulting, 1-10 employees