What users are saying about
26 Ratings
11 Ratings
26 Ratings
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Score 8.7 out of 100
11 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.7

    Makesbridge

    77%
    Makesbridge ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.9
    69%
    7 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    Landing pages

    N/A
    0 Ratings
    7.0
    70%
    4 Ratings

    A/B testing

    N/A
    0 Ratings
    8.4
    84%
    5 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.9
    79%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.2
    82%
    14 Ratings

    List management

    N/A
    0 Ratings
    7.2
    72%
    7 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.1

    Makesbridge

    81%
    Makesbridge ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.6
    76%
    6 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.1

    Makesbridge

    81%
    Makesbridge ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.7
    77%
    6 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.4
    84%
    4 Ratings

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.8

    Makesbridge

    88%
    Makesbridge ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.5
    85%
    4 Ratings

    Social profile integration

    N/A
    0 Ratings
    9.1
    91%
    3 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    8.0

    Makesbridge

    80%
    Makesbridge ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    7 Ratings

    Standard reports

    N/A
    0 Ratings
    8.4
    84%
    7 Ratings

    Custom reports

    N/A
    0 Ratings
    8.1
    81%
    7 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    7.6

    Makesbridge

    76%
    Makesbridge ranks higher in 4/4 features

    API

    N/A
    0 Ratings
    7.1
    71%
    4 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.1
    81%
    5 Ratings

    Customizability

    N/A
    0 Ratings
    7.2
    72%
    6 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    8.2

    Makesbridge

    82%
    7 Ratings

    Likelihood to Renew

    Customer.io

    N/A
    0 Ratings
    9.1

    Makesbridge

    91%
    2 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    8.8

    Makesbridge

    88%
    2 Ratings

    Availability

    Customer.io

    N/A
    0 Ratings
    9.1

    Makesbridge

    91%
    4 Ratings

    Performance

    Customer.io

    N/A
    0 Ratings
    9.1

    Makesbridge

    91%
    2 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    8.2

    Makesbridge

    82%
    4 Ratings

    Online Training

    Customer.io

    N/A
    0 Ratings
    5.5

    Makesbridge

    55%
    1 Rating

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Makesbridge Technology

    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Makesbridge Technology

    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Makesbridge Technology

    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Makesbridge

      Starting Price

      $30 per month

      Editions & Modules

      Makesbridge editions and modules pricing
      EditionModules
      Pay As You Go1
      Mini292
      SMB753
      MKS PRO1504
      Enterprise5005
      Engage15006

      Footnotes

      1. Custom Pricing
      2. per month (1 account)
      3. per month (1 account)
      4. per month (5 accounts)
      5. per month (10 accounts)
      6. per month (25 accounts)

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Makesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Makesbridge Technology

      Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
      Read full review

      Usability

      Customer.io

      No answers on this topic

      Makesbridge Technology

      I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
      Read full review

      Reliability and Availability

      Customer.io

      No answers on this topic

      Makesbridge Technology

      Their tech support staff is the BEST I have worked with!
      Read full review

      Performance

      Customer.io

      No answers on this topic

      Makesbridge Technology

      Best tech support in the software industry.
      Read full review

      Support Rating

      Customer.io

      No answers on this topic

      Makesbridge Technology

      While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
      Read full review

      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Makesbridge Technology

      Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
      Read full review

      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Makesbridge Technology

      • Good customer service and allows us to use our leads without much restriction.
      • Price still considered quite high for a very small business like us.
      Read full review

      Screenshots

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