Data Axle Genie vs. LeadLander

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data Axle Genie
Score 5.7 out of 10
N/A
Data Axle Genie (formerly Salesgenie) is a sales intelligence software solution offered by Infogroup.
$99
per month
LeadLander
Score 3.3 out of 10
N/A
LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users. Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
$25
Per User Per Month
Pricing
Data Axle GenieLeadLander
Editions & Modules
Professional - Consumers
$99
per month
Professional - Businesses
$149.00
per month
360 Marketing - Consumers
$149
per month
360 Marketing - Businesses
$199.00
per month
Professional - Businesses & Consumers
$199
per month
Team - Consumers
$249
per month
360 Marketing - Businesses & Consumers
$249
per month
Team - Businesses
$299.00
per month
Team - Businesses & Consumers
$349
per month
LeadLander
$25.00
Per User Per Month
Offerings
Pricing Offerings
Data Axle GenieLeadLander
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.
More Pricing Information
Community Pulse
Data Axle GenieLeadLander
Top Pros
Top Cons
Features
Data Axle GenieLeadLander
Prospecting
Comparison of Prospecting features of Product A and Product B
Data Axle Genie
6.2
6 Ratings
20% below category average
LeadLander
-
Ratings
Advanced search6.06 Ratings00 Ratings
Identification of new leads8.06 Ratings00 Ratings
List quality9.06 Ratings00 Ratings
List upload/download7.06 Ratings00 Ratings
Ideal customer targeting5.06 Ratings00 Ratings
Load time/data access2.06 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data Axle Genie
7.0
6 Ratings
7% below category average
LeadLander
-
Ratings
Contact information7.06 Ratings00 Ratings
Company information7.06 Ratings00 Ratings
Industry information7.06 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data Axle Genie
4.7
6 Ratings
44% below category average
LeadLander
-
Ratings
Lead qualification process4.06 Ratings00 Ratings
Smart lists and recommendations3.06 Ratings00 Ratings
Salesforce integration1.04 Ratings00 Ratings
Company/business profiles7.06 Ratings00 Ratings
Alerts and reminders7.04 Ratings00 Ratings
Data hygiene6.05 Ratings00 Ratings
Automatic data refresh7.05 Ratings00 Ratings
Tags1.06 Ratings00 Ratings
Filters and segmentation6.06 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data Axle Genie
1.0
4 Ratings
153% below category average
LeadLander
-
Ratings
Sales email templates1.04 Ratings00 Ratings
Append emails to records1.04 Ratings00 Ratings
Best Alternatives
Data Axle GenieLeadLander
Small Businesses
Lead411
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Score 9.1 out of 10
StatCounter
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Score 9.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.7 out of 10
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User Ratings
Data Axle GenieLeadLander
Likelihood to Recommend
7.0
(6 ratings)
9.0
(9 ratings)
Likelihood to Renew
5.0
(1 ratings)
8.2
(4 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data Axle GenieLeadLander
Likelihood to Recommend
Data Axle
If you are looking to enrich your existing database, Data Axel Genie isn't the easiest tool to use. I do like how the contacts are verified, however, you have to pay PER contact if you are enriching, and if you merged existing infrastructures, it's not as easy to clean out your database. And it is very costly for this company.
Read full review
LeadLander
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
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Pros
Data Axle
  • I liked the organization of the database it was easy to maneuver.
  • Search was fairly easy to maintain.
  • If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.
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LeadLander
  • Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
  • Leadlander is well designed and intuitive to use.
  • Leadlander captures page data and referral that we wouldn't otherwise have.
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Cons
Data Axle
  • We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.
Read full review
LeadLander
  • Be able to see the people in addition to the accounts.
  • Integrate with our tech stack (it may but it's not a feature I am currently aware of).
  • Better matching of IP addresses.
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Likelihood to Renew
Data Axle
It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly
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LeadLander
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
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Usability
Data Axle
Easy to use and great customer service.
Read full review
LeadLander
No answers on this topic
Support Rating
Data Axle
Spot on and always available.
Read full review
LeadLander
No answers on this topic
Alternatives Considered
Data Axle
Salesgenie seemed more intuitive and knowledgeable account manager that handled my account. He quickly assisted my company needs and made recommendations based on the information I provided him
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LeadLander
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
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Return on Investment
Data Axle
  • Positive, I was able to generate about three more proposals a week
  • Positive nice organization to establish a call list
  • Nice structure, great way to target hot or cold leads. Great way to get your feet wet
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LeadLander
  • Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.
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ScreenShots