Likelihood to Recommend There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review Pros Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries. Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to. Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy. Read full review De-anonymizes website activity at the account (company) level. Identifies net new target accounts. Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit. Gives great daily insight on watchlists you've set up. Delivers every possible de-anonymized visit with little filtering for accuracy. More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site. Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in. Read full review Cons Some contacts can be old. Perhaps they could consider validating some that are older than 5 years. They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally. Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact. Read full review Some outdated information and your credits will be used Credit package sizes are not very customizable A tad pricy comapred to simillar prospecting tools I've seen Read full review Likelihood to Renew We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review Usability Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
Read full review It was designed for people who are business users, not tech users.
Read full review Reliability and Availability We've never had any outages in the 7+ years using the system.
Read full review Performance The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review Support Rating Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
Read full review They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Read full review Online Training The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Read full review Implementation Rating Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review Alternatives Considered Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
Read full review I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with
Clearbit comes from other tools that are built on it (
Bombora , Drift, etc.), and it has not been great. We've seen many more inaccuracies with
Clearbit .
Read full review Scalability We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review Return on Investment The positive impact is gaining more direct contact information for hiring managers. Another positive factor is that it is completely free. You gain points for contact information when you add contact information. Since it is a free resource, there are no real negative impacts. Read full review Faster lead conversion Less time on LinkedIn trying to figure out DM (decision maker) Increased employee efficiency Read full review ScreenShots