What users are saying about
75 Ratings
6 Ratings
75 Ratings
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Score 8 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman | TrustRadius Reviewer

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Nick Ezzo | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Data.com
6.4
KickFire
8.5
Advanced search
Data.com
5.8
KickFire
Identification of new leads
Data.com
4.2
KickFire
9.0
List quality
Data.com
7.0
KickFire
8.0
List upload/download
Data.com
9.5
KickFire
8.0
Ideal customer targeting
Data.com
2.4
KickFire
Load time/data access
Data.com
9.5
KickFire
9.0

Sales Intelligence Data Standards

Data.com
9.6
KickFire
7.3
Contact information
Data.com
9.8
KickFire
6.0
Company information
Data.com
9.5
KickFire
8.0
Industry information
Data.com
9.5
KickFire
8.0

Data Augmentation & Lead Qualification

Data.com
7.1
KickFire
8.0
Lead qualification process
Data.com
5.1
KickFire
Smart lists and recommendations
Data.com
5.0
KickFire
Salesforce integration
Data.com
9.6
KickFire
8.0
Company/business profiles
Data.com
9.6
KickFire
8.0
Alerts and reminders
Data.com
5.0
KickFire
Data hygiene
Data.com
9.5
KickFire
Automatic data refresh
Data.com
5.1
KickFire
8.0
Tags
Data.com
5.0
KickFire
Filters and segmentation
Data.com
9.5
KickFire
8.0

Sales Intelligence Email Features

Data.com
5.0
KickFire
Sales email templates
Data.com
5.0
KickFire
Append emails to records
Data.com
5.1
KickFire

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy | TrustRadius Reviewer

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Parker O'Very | TrustRadius Reviewer

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez | TrustRadius Reviewer

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Alison Blakley | TrustRadius Reviewer

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Nick Ezzo | TrustRadius Reviewer

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli | TrustRadius Reviewer

KickFire

KickFire 9.0
Based on 1 answer
It was designed for people who are business users, not tech users.
Nick Ezzo | TrustRadius Reviewer

Reliability and Availability

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've never had any outages in the 7+ years using the system.
Nick Ezzo | TrustRadius Reviewer

Performance

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Nick Ezzo | TrustRadius Reviewer

Support Rating

Data.com

Data.com 9.0
Based on 2 answers
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli | TrustRadius Reviewer

KickFire

KickFire 8.0
Based on 1 answer
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
Nick Ezzo | TrustRadius Reviewer

Online Training

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 9.0
Based on 1 answer
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
Nick Ezzo | TrustRadius Reviewer

Implementation Rating

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
Don't hesitate to contact VisiStat support. They are extremely helpful.
Nick Ezzo | TrustRadius Reviewer

Alternatives Considered

Data.com

My client chose Data.com based on the experience during the evaluation period and the cost comparison. Data.com was the better-suited solution in this scenario. The size of the InsideView database was significantly smaller than Data.com and had limitations on downloads that Data.com did not. InsideView also provided little detail in profiles that were a dealbreaker for my client.
Stacy Venditto | TrustRadius Reviewer

KickFire

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Parker O'Very | TrustRadius Reviewer

Scalability

Data.com

No score
No answers yet
No answers on this topic

KickFire

KickFire 10.0
Based on 1 answer
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Nick Ezzo | TrustRadius Reviewer

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. | TrustRadius Reviewer

KickFire

  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Alison Blakley | TrustRadius Reviewer

Screenshots

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

KickFire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Data.com
8.6
KickFire
9.0

Likelihood to Renew

Data.com
KickFire
9.0

Usability

Data.com
9.0
KickFire
9.0

Reliability and Availability

Data.com
KickFire
10.0

Performance

Data.com
KickFire
9.0

Support Rating

Data.com
9.0
KickFire
8.0

Online Training

Data.com
KickFire
9.0

Implementation Rating

Data.com
KickFire
10.0

Scalability

Data.com
KickFire
10.0

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