Data.com (discontinued) vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
Data.com (discontinued)KickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)KickFire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Data.com (discontinued)KickFire
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
10% below category average
KickFire
8.5
2 Ratings
10% above category average
Advanced search6.523 Ratings00 Ratings
Identification of new leads7.623 Ratings9.02 Ratings
List quality7.424 Ratings8.02 Ratings
List upload/download7.124 Ratings8.02 Ratings
Ideal customer targeting6.422 Ratings00 Ratings
Load time/data access6.425 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
3% above category average
KickFire
7.3
2 Ratings
3% below category average
Contact information7.924 Ratings6.02 Ratings
Company information7.424 Ratings8.02 Ratings
Industry information8.018 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
KickFire
8.0
2 Ratings
7% above category average
Lead qualification process8.917 Ratings00 Ratings
Smart lists and recommendations6.713 Ratings00 Ratings
Salesforce integration7.222 Ratings8.01 Ratings
Company/business profiles7.422 Ratings8.02 Ratings
Alerts and reminders6.114 Ratings00 Ratings
Data hygiene5.623 Ratings00 Ratings
Automatic data refresh7.114 Ratings8.02 Ratings
Tags6.913 Ratings00 Ratings
Filters and segmentation6.824 Ratings8.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
1% above category average
KickFire
-
Ratings
Sales email templates7.36 Ratings00 Ratings
Append emails to records7.910 Ratings00 Ratings
Best Alternatives
Data.com (discontinued)KickFire
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Bombora
Bombora
Score 8.8 out of 10
Bombora
Bombora
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)KickFire
Likelihood to Recommend
6.9
(25 ratings)
9.0
(3 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
9.0
(2 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
9.0
(1 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Data.com (discontinued)KickFire
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review
KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
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Likelihood to Renew
Discontinued Products
No answers on this topic
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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KickFire
It was designed for people who are business users, not tech users.
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Reliability and Availability
Discontinued Products
No answers on this topic
KickFire
We've never had any outages in the 7+ years using the system.
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Performance
Discontinued Products
No answers on this topic
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training
Discontinued Products
No answers on this topic
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
Discontinued Products
No answers on this topic
KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
Read full review
Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
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Scalability
Discontinued Products
No answers on this topic
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
Read full review
KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.