What users are saying about
81 Ratings
6 Ratings
81 Ratings
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Score 7.1 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • Data.com ranks higher in 1 feature set: Sales Intelligence Data Standards
  • KickFire ranks higher in 2 feature sets: Prospecting, Data Augmentation & Lead Qualification

Prospecting

6.9

Data.com

69%
8.5

KickFire

85%
KickFire ranks higher in 4/6 features

Advanced search

6.5
65%
23 Ratings
N/A
0 Ratings

Identification of new leads

7.7
77%
23 Ratings
9.0
90%
2 Ratings

List quality

7.3
73%
24 Ratings
8.0
80%
2 Ratings

List upload/download

7.0
70%
24 Ratings
8.0
80%
2 Ratings

Ideal customer targeting

6.3
63%
22 Ratings
N/A
0 Ratings

Load time/data access

6.3
63%
25 Ratings
9.0
90%
2 Ratings

Sales Intelligence Data Standards

7.8

Data.com

78%
7.3

KickFire

73%
Data.com ranks higher in 2/3 features

Contact information

8.0
80%
24 Ratings
6.0
60%
2 Ratings

Company information

7.5
75%
24 Ratings
8.0
80%
2 Ratings

Industry information

8.0
80%
18 Ratings
8.0
80%
2 Ratings

Data Augmentation & Lead Qualification

7.0

Data.com

70%
8.0

KickFire

80%
Data.com ranks higher in 5/9 features

Lead qualification process

9.0
90%
17 Ratings
N/A
0 Ratings

Smart lists and recommendations

6.7
67%
13 Ratings
N/A
0 Ratings

Salesforce integration

7.3
73%
22 Ratings
8.0
80%
1 Rating

Company/business profiles

7.3
73%
22 Ratings
8.0
80%
2 Ratings

Alerts and reminders

6.0
60%
14 Ratings
N/A
0 Ratings

Data hygiene

5.5
55%
23 Ratings
N/A
0 Ratings

Automatic data refresh

7.0
70%
14 Ratings
8.0
80%
2 Ratings

Tags

7.0
70%
13 Ratings
N/A
0 Ratings

Filters and segmentation

7.0
70%
24 Ratings
8.0
80%
2 Ratings

Sales Intelligence Email Features

7.7

Data.com

77%

KickFire

Feature Set Not Supported
N/A
Data.com ranks higher in 2/2 features

Sales email templates

7.3
73%
6 Ratings
N/A
0 Ratings

Append emails to records

8.0
80%
10 Ratings
N/A
0 Ratings

Attribute Ratings

  • Data.com is rated higher in 1 area: Support Rating
  • KickFire is rated higher in 1 area: Likelihood to Recommend
  • Data.com and KickFire are tied in 1 area: Usability

Likelihood to Recommend

7.0

Data.com

70%
25 Ratings
9.0

KickFire

90%
3 Ratings

Likelihood to Renew

Data.com

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Usability

9.0

Data.com

90%
2 Ratings
9.0

KickFire

90%
1 Rating

Availability

Data.com

N/A
0 Ratings
10.0

KickFire

100%
2 Ratings

Performance

Data.com

N/A
0 Ratings
9.0

KickFire

90%
2 Ratings

Support Rating

9.0

Data.com

90%
2 Ratings
8.0

KickFire

80%
2 Ratings

Online Training

Data.com

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Implementation Rating

Data.com

N/A
0 Ratings
10.0

KickFire

100%
2 Ratings

Configurability

Data.com

N/A
0 Ratings
8.0

KickFire

80%
1 Rating

Ease of integration

Data.com

N/A
0 Ratings
8.0

KickFire

80%
1 Rating

Product Scalability

Data.com

N/A
0 Ratings
10.0

KickFire

100%
1 Rating

Vendor post-sale

Data.com

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Vendor pre-sale

Data.com

N/A
0 Ratings
9.0

KickFire

90%
1 Rating

Likelihood to Recommend

Salesforce

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review

KickFire

For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review

Pros

Salesforce

  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review

KickFire

  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
Read full review

Cons

Salesforce

  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review

KickFire

  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review

Pricing Details

Data.com

Starting Price

Editions & Modules

Data.com editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    KickFire

    Starting Price

    Editions & Modules

    KickFire editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      No answers on this topic

      KickFire

      We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
      Read full review

      Usability

      Salesforce

      Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
      Read full review

      KickFire

      It was designed for people who are business users, not tech users.
      Read full review

      Reliability and Availability

      Salesforce

      No answers on this topic

      KickFire

      We've never had any outages in the 7+ years using the system.
      Read full review

      Performance

      Salesforce

      No answers on this topic

      KickFire

      The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
      Read full review

      Support Rating

      Salesforce

      Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
      Read full review

      KickFire

      They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
      Read full review

      Online Training

      Salesforce

      No answers on this topic

      KickFire

      The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
      Read full review

      Implementation Rating

      Salesforce

      No answers on this topic

      KickFire

      Don't hesitate to contact VisiStat support. They are extremely helpful.
      Read full review

      Alternatives Considered

      Salesforce

      Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
      Read full review

      KickFire

      I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
      Read full review

      Scalability

      Salesforce

      No answers on this topic

      KickFire

      We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
      Read full review

      Return on Investment

      Salesforce

      • The positive impact is gaining more direct contact information for hiring managers.
      • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
      • Since it is a free resource, there are no real negative impacts.
      Read full review

      KickFire

      • Faster lead conversion
      • Less time on LinkedIn trying to figure out DM (decision maker)
      • Increased employee efficiency
      Read full review

      Screenshots

      Add comparison