Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we …
Demandbase is a more cost-effective alternative. The platform seems more intuitive and easier to use than other products reviewed. I like how it offers engagement tracking, display advertising, orchestration capabilities and website personalization into one platform.
Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used …
Verified User
Program Manager
Chose Demandbase One
Its the leader in the Forrester Wave for a reason.
Verified User
Manager
Chose Demandbase One
Easier, more intuitive platform. Strong customer support and extensive onboarding and training to ensure our team is able to launch campaigns and pivot as necessary without the need for support.
I have used Engagio (earlier version of Demandbase) before we began using the updated version. We have an internal tool that we've used to help with the intent to buy data. The tool lets us know who is searching for similar products to ours and scores how likely they are to …
Demandbase has its own intent data, and we can also integrate other party intent data like Bombora, but that is optional. We like their office hours so that we do not need to spend an extra dollar to get expert help. The price point is also very justified for everything we get …
Demandbase provides easy-to-understand analytics and real-time insights (24 hours) that are friendly to the marketing team. My team is able to leverage the data provided from Demandbase to see how our target accounts engaged with our web properties down to the number of times …
We are actually in the process of migrating all Engagio capabilities to Triblio. While Engagio is part of DemandBase which can do ABM ad serving, that's still a different module and additional cost is required to activate the ABM side of the functionality. Triblio has tied all …
ZoomInfo has begun to offer similar tools but also provided data purchasing. Demandbase is much more focused on intent-based marketing and advertising than ZoomInfo. I do not believe that the two products fit the same niche entirely, but it appears that intent-based information …
Demandbase was one of the first ABM partners in the space that I am aware of currently. While Terminus is cheaper, it does not have the same audience identity graphs and segmentation capabilities of Demandbase. This was the major differentiating factor in selection.
Engagio is best in giving you the "HOT LEAD" to understand the impact of marketing on our Target account. The visualization and reporting of Engagio is best than other ABM tool. There are many Product is market but the development and Changes in the Software Engagio is making …
We still use LinkedIn for accounts that Demandbase does not have enough contacts to target. Overall the tracking on engagement is much better on Demandbase.
ZoomInfo has an Intent feature, but it is a significant addition and we haven't used it yet. From the video shown to us customers, it looks to be very similar, however ZoomInfo falls behind Demandbase in a number of categories and I'm unaware of them offering targeted …
It's more account focussed and the UI is just easier to look at when taking in all the information in front of you. Salesforce I find to be too cluttered and a pain when it comes to creating accounts and contact views. Engagio is simple and highly recommended on my end!
Engagio allows us to gain valuable insight at the account-level when other software only allowed us to get a snapshot on a contact/lead level. While Engagio doesn't always play perfectly nice with Marketo, we haven't found it to be a big issue, and we're able to use it in many …