DemandScience Intelligence vs. D&B Hoovers

If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.

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D and B hoovers are best suited when you want to target companies based on their revenue, employee strength, location, and the kind of business the company is doing, this helps to make a cohort and find companies that are most likely to buy you products or services. However, D & B hoovers has some scope for improvement when it comes to getting details of individual decision-makers in those companies. It's not bad but can improve.

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• Identifies companies within a particular industry
• Presents intent data

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• allows you to search within broad industry categories or very detailed subcategories using a variety of methods (NAICS, SIC, D&B's internal coding system, keywords, etc.)
• Has a variety of personnel that you can view and sort by level, name, or email availability.
• Oftentimes emails for C-level personnel cannot be located on the company website or easily found elsewhere online.

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• Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
• Be able to deselect a filter box without needing to deselect sub-filter features within.

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• We should be able to "exclude" words from titles or company names
• Able to access titles and email addresses more easily - not look at list first, select find matching contacts button, then go back to sort to add titles contain and email addresses, etc. This is a two-step process to get what I need.

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Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.

Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.

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Because it's easy to use

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Always available on desktop or mobile.

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Meets our needs

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They are terrific at giving instruction/webinars. I am able to call, directly, to an individual and talk to that person. I'm not talking to a robot. They give personal service which is really special.

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I was not part of the implementation as that stayed with Dev team.

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Kasper or other similar ones are more for targetted research. In terms of large lists DemandScience is fine just requires some combing through the data.

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While there are several softwares that offer similar options, Hoovers does stand above the others as one of the most accurate softwares I have used. They seem to put a lot of work into keeping their information up to date and accurate. It definitely makes the life of a salesperson much easier.

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We're a small company with few users, so scalability has not been an issue.

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• Cost neutral I'd assess at this point.

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• Honestly cannot say we really drove any new sales using D&B Hoovers to prospect new companies and leads. We obtained higher data quality with other tools like ZoomInfo and Skrapp.
• A year long contract that isn't honored on their side due to lack of customer service and poor data quality definitely does not equal ROI.
• Spent significant time sanitizing and cleansing inaccurate data provided by their service. Since time is money in business, that was a loss in that aspect.

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