Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.
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Hunter
Score 7.7 out of 10
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Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.
If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
The scenario we most commonly use Hunter for is to quickly find and retrieve contact email information. Phone numbers are an added bonus, but they tend to only be available for contacts in the US. SDRs have the extension in order to confirm or to help them "guess" as to what a contact's email address might be. This speeds up our prospecting time considerably. Where Hunter falls short is not being flexible where companies have more than one email format.
Hunter is only as valuable as the information it is able to scrape from the internet. If a company has not listed any email addresses online, then Hunter is not going to be able to find it.
Sometimes Hunter is only able to identify non-personal-specific email addresses (ex: info @, support@, etc.). This makes it difficult to identify personnel emails
Sometimes companies will have different email domains that Hunter is not able to correlate. For example, when searching for an email address at Lead.com, Hunter is not able to point to ParentCompany.com email addresses that would be more useful.
I think the features are good, but it makes my brain hurt (and feel overtaxed) when I have to jump between searching by name and domain and then searching via a specific email to verify. I wish I could do all of that from one landing page, one über search bar.
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
Hunter is a good all in one solution, which hasnt always been the case as it used to be a daa only solution. However, other tools like lemlist as slightly more user friendly and make it so simple to build and launch multi-channel campaigns , and do this slightly better than Hunter.
connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
