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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Hoovers

    Score7.8 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A

    Foundry ABM

    Score8 out of 10
    N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A
    Pricing
    D&B HooversFoundry ABM
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B HooversFoundry ABM
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B HooversFoundry ABM
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Foundry ABM
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    99 Answers
    90%
    Would buy again
    37 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    89 Answers
    97%
    Delivers good value for the price
    34 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    103 Answers
    93%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    62 Answers
    74%
    Lived up to sales and marketing promises
    26 Answers
    Implementation went as expected
    92%
    Implementation went as expected
    70 Answers
    88%
    Implementation went as expected
    30 Answers
    Features
    D&B HooversFoundry ABM
    Prospecting
    Comparison of Prospecting features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    7.5
    121 Ratings
    3% below category average
    Foundry ABM
    -
    Ratings
    Advanced search6.7115 Ratings00 Ratings
    Identification of new leads7.7107 Ratings00 Ratings
    List quality6.5116 Ratings00 Ratings
    List upload/download7.2109 Ratings00 Ratings
    Ideal customer targeting7.5104 Ratings00 Ratings
    Load time/data access9.3115 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    8.8
    119 Ratings
    13% above category average
    Foundry ABM
    -
    Ratings
    Contact information8.5109 Ratings00 Ratings
    Company information9.2119 Ratings00 Ratings
    Industry information8.7116 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    8.0
    114 Ratings
    7% above category average
    Foundry ABM
    -
    Ratings
    Lead qualification process7.577 Ratings00 Ratings
    Smart lists and recommendations7.987 Ratings00 Ratings
    Salesforce integration7.862 Ratings00 Ratings
    Company/business profiles7.8109 Ratings00 Ratings
    Alerts and reminders7.878 Ratings00 Ratings
    Data hygiene8.594 Ratings00 Ratings
    Automatic data refresh8.985 Ratings00 Ratings
    Tags7.970 Ratings00 Ratings
    Filters and segmentation7.992 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    9.7
    55 Ratings
    26% above category average
    Foundry ABM
    -
    Ratings
    Sales email templates10.07 Ratings00 Ratings
    Append emails to records9.555 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    -
    Ratings
    Foundry ABM
    7.5
    1 Ratings
    3% above category average
    Automated routing and prioritization00 Ratings8.21 Ratings
    Customer interaction histories00 Ratings7.31 Ratings
    Syndicated content00 Ratings7.31 Ratings
    Personalization00 Ratings7.31 Ratings
    Engagement data tracking00 Ratings7.31 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    -
    Ratings
    Foundry ABM
    7.2
    10 Ratings
    0% above category average
    Ad campaign creation00 Ratings6.710 Ratings
    Display advertising00 Ratings6.810 Ratings
    Contextual advertising00 Ratings6.41 Ratings
    Social advertising00 Ratings6.41 Ratings
    Ad reporting and analytics00 Ratings7.31 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    -
    Ratings
    Foundry ABM
    7.0
    1 Ratings
    2% below category average
    Standard visitor segmentation00 Ratings8.21 Ratings
    Behavioral visitor segmentation00 Ratings6.41 Ratings
    ABM sales intelligence00 Ratings6.41 Ratings
    Intent Data
    Comparison of Intent Data features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    -
    Ratings
    Foundry ABM
    7.3
    1 Ratings
    5% above category average
    3rd party intent signals00 Ratings7.31 Ratings
    Downstream intent signals00 Ratings7.31 Ratings
    Account identification00 Ratings7.31 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of D&B Hoovers and Foundry ABM
    Feature
    D&B Hoovers
    -
    Ratings
    Foundry ABM
    8.2
    1 Ratings
    9% above category average
    Automated workflow & orchestration00 Ratings8.21 Ratings
    Best Alternatives
    D&B HooversFoundry ABM
    Small Businesses
    Owler
    Score9.7 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Terminus ABM Platform
    Score8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    6sense
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B HooversFoundry ABM
    Likelihood to Recommend
    8.5
    (126 ratings)
    8.2
    (48 ratings)
    Likelihood to Renew
    9.8
    (13 ratings)
    9.6
    (4 ratings)
    Usability
    7.6
    (8 ratings)
    8.6
    (3 ratings)
    Availability
    9.1
    (5 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.4
    (10 ratings)
    9.1
    (40 ratings)
    Online Training
    9.2
    (2 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.8
    (8 ratings)
    8.6
    (2 ratings)
    Configurability
    7.7
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    9.0
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    8.6
    (3 ratings)
    9.0
    (1 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (3 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (3 ratings)
    10.0
    (1 ratings)
    User Testimonials
    D&B HooversFoundry ABM
    Likelihood to Recommend
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
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    Foundry ABM
    I think it's good for companies who have a built out marketing program. I know our marketing team knows the software very well. As someone on the sales side, I struggle to understand some concepts. However they have a great support team and they help with reports that make things very easy to understand.
    Incentivized
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    Pros
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
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    Foundry ABM
    • It has paved the way in creating an audience for our respective campaigns that are easy to set and customize.
    • This tool has a high configuration aspect which helps and facilitates [the business thoroughly] in their cases.
    • It helps you in interacting with any third-party websites or arbitrators for API calls and web solutions.
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    Cons
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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    Foundry ABM
    • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
    • Campaigns with multiple steps, I do hear this is in the works.
    • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
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    Likelihood to Renew
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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    Foundry ABM
    We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
    Incentivized
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    Usability
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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    Foundry ABM
    The Triblio platform makes it easy for non-technical users to get around and figure out what we need relatively quickly. Of course, a basic training or tutorial is needed initially for you to know where everything is. We paid for managed services which is great since we have an account director who can operate the platform better than any outsider can, and she can also give us recommendations on best practices.
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    Reliability and Availability
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    Foundry ABM
    The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
    Incentivized
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    Performance
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
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    Foundry ABM
    Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
    Incentivized
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    Support Rating
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    Foundry ABM
    Triblio makes it possible for a small SaaS company without a lot of manpower to implement ABM strategies to help compete in a world where the sales motion is now very different - requiring more targeted messaging and education before prospects are willing to engage with a salesperson. We believe that as we continue to spin up our ABM strategies, Triblio is helping us be in the right place and at the right time for the right audience for a reasonable CPC.
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    Online Training
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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    Foundry ABM
    We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
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    Implementation Rating
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Foundry ABM
    Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
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    Alternatives Considered
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    Foundry ABM
    Terminus appears to be the cheapest on the surface but with the least amount of capabilities, clunky (lots of manual stuff they have to do on the back end to launch your campaign), very low CTR due to the DSP they use (TradeDesk) which also carries a media upcharge. Terminus also cannot figure out their analytics - they are out of whack across various screens in the tool. 6sense is expensive and very limiting (you get X of this, and Y of that - nothing is unlimited, feels like being nickeled and dimed). A very pushy sales team, you are under pressure to book the next meeting or to provide a date when you will sign. The tool appears to have nice capabilities but it is the people, at the end of the day, you will be working with - and I got concerns with that experience. Metadata - nice sales team, low/no pressure to buy. The demo of their platform also looks like it has interesting capabilities. The team appears to be very small, the communications from the salesperson were random and I had to take the lead asking for the next call to see more. This is concerning when it comes to supporting - will they have enough people to support their customer base if they drag their feet in the sales process? None of these tools had ANYTHING EVEN CLOSE to Triblio's orchestration capabilities, so none of them were strong competitors.
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    Contract Terms and Pricing Model
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Foundry ABM
    No answers on this topic
    Scalability
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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    Foundry ABM
    The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
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    Professional Services
    Dun Bradstreet
    very professional
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    Foundry ABM
    No answers on this topic
    Return on Investment
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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    Foundry ABM
    • Triblio is extremely powerful in terms of increasing conversion rates and we've tripled conversion rates using their targeted modals versus less targeted approaches with less sophisticated products, such as HelloBar.
    • Though it is hard to quantify, Triblio has increased the speed to market with which we can introduce targeted promotions. Campaigns can be spun up with Triblio in less than one day.
    • There have been no negative impacts to ROI from Triblio.
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    ScreenShots

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence