Dow Jones Risk & Compliance vs. Kantar Marketplace

It is particularly well-suited for financial institutions and other organizations in heavily regulated industries, such as banks and money service businesses that need to comply with anti-money laundering (AML) and countering the financing of terrorism (CFT) regulations, as well as organizations with a high volume of transactions. The product offers features such as watchlist screening, real-time monitoring, intelligence and research, automated workflows, reporting and visualization and easy integration with other systems. However, it may not be the best fit for smaller organizations with a lower risk profile or limited budget, or organizations with relatively simple compliance requirements

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized