Likelihood to Recommend For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
Read full review VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers
Read full review Pros Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective Community - really simple one board collecting of all our social messages makes replying simple dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals Read full review Geolocation Targeting - Discovers potential customers near your business using geolocation technologies Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence Specialized Social Index - Relevant to your competition and industry Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time Read full review Cons We would like to add more public profiles at no cost In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher. When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date. Read full review Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself. Read full review Likelihood to Renew the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
Read full review Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI
Read full review Usability In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
Read full review Support Rating We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Read full review Online Training The online training was fine but, in the end, the best way to learn any product is by actually using it.
Read full review Implementation Rating The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
Read full review Alternatives Considered Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
Read full review Return on Investment We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients. We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well. Read full review Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence. Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products. Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog. Read full review ScreenShots Emplifi Social Marketing Cloud Screenshots —