EXADS vs. Google Marketing Platform
EXADS vs. Google Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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EXADS | Small Businesses (1-50 employees) | EXADS is a white-label ad serving technology provider that has been building customized ad platforms for Ad Networks, Agencies, Advertisers and Publishers for over 10 years. EXADS ad serving solutions include Demand Side Platforms, Supply Side Platforms, Publisher Ad servers, Ad Network Infrastructure, and Ad Server APIs. EXADS supports ad formats built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. EXADS can also deliver Video Ad Servers, Mobile Ad… | N/A | |
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A |
EXADS | Google Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
EXADS | Google Marketing Platform | |
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Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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EXADS | Google Marketing Platform | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.9 out of 10 | The Trade Desk Score 6.9 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
EXADS | Google Marketing Platform | |
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Likelihood to Recommend | - (0 ratings) | 8.9 (45 ratings) |
Likelihood to Renew | - (0 ratings) | 8.0 (13 ratings) |
Usability | - (0 ratings) | 8.0 (2 ratings) |
Support Rating | - (0 ratings) | 9.0 (4 ratings) |
Online Training | - (0 ratings) | 8.0 (1 ratings) |
Implementation Rating | - (0 ratings) | 6.0 (2 ratings) |
EXADS | Google Marketing Platform | |
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Likelihood to Recommend | EXADS No answers on this topic | Google |
Pros | EXADS No answers on this topic | Google |
Cons | EXADS No answers on this topic | Google |
Likelihood to Renew | EXADS No answers on this topic | Google |
Usability | EXADS No answers on this topic | Google |
Support Rating | EXADS No answers on this topic | Google |
Implementation Rating | EXADS No answers on this topic | Google |
Alternatives Considered | EXADS No answers on this topic | Google |
Return on Investment | EXADS No answers on this topic | Google |
ScreenShots | EXADS Screenshots |