What users are saying about
24 Ratings
3 Ratings
24 Ratings
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Score 7.1 out of 101
3 Ratings
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Score 9.3 out of 101

Likelihood to Recommend

Falcon.io

Falcon is well-suited for organizing your social media content and scheduling it beforehand, especially if you have multiple accounts you need to schedule content for. However, posts will frequently fail to be posted because the creative will not meet a specific requirement of a social platform. Falcon.io needs to provide an error prior to allowing the content creator to schedule the post because this creates double work when you have to go back and re-create posts. It is well-suited to assigning team members direct messages, but not quite as well-suited as Zendesk is to this task since Zendesk uses a ticketing system which is easier to keep up with.
Lainey Graham profile photo

SocialPilot

It is very well suited in agencies or organizations where a number of people will be creating content but a few will be editing and scheduling. Especially if you work with external organizations and manage their social media channels. I would recommend it for non-profits as well, or organizations that utilize a team of volunteers for content creation.
Josh Walker profile photo

Feature Rating Comparison

Listening/monitoring

Falcon.io
6.2
SocialPilot
Boolean keyword searches
Falcon.io
6.0
SocialPilot
Filtering out noise/spam
Falcon.io
6.4
SocialPilot
Sentiment analysis
Falcon.io
5.1
SocialPilot
Broad channel coverage
Falcon.io
7.3
SocialPilot

Publishing

Falcon.io
6.6
SocialPilot
10.0
Content planning and scheduling
Falcon.io
6.0
SocialPilot
10.0
Audience targeting
Falcon.io
7.6
SocialPilot
Content optimization
Falcon.io
6.2
SocialPilot
Workflow management
Falcon.io
6.6
SocialPilot
10.0

Engagement

Falcon.io
7.6
SocialPilot
8.0
Automated routing and prioritization
Falcon.io
9.0
SocialPilot
Customer interaction histories
Falcon.io
7.8
SocialPilot
Bulk actions
Falcon.io
6.1
SocialPilot
8.0

Marketing

Falcon.io
7.8
SocialPilot
7.5
Lead generation
Falcon.io
7.7
SocialPilot
Content marketing
Falcon.io
7.0
SocialPilot
10.0
Paid media management
Falcon.io
9.7
SocialPilot
5.0
Campaigns and promotions
Falcon.io
6.8
SocialPilot

Channel coverage/integration

Falcon.io
8.1
SocialPilot
10.0
Twitter
Falcon.io
8.3
SocialPilot
10.0
Facebook
Falcon.io
7.6
SocialPilot
10.0
LinkedIn
Falcon.io
7.8
SocialPilot
10.0
Google+
Falcon.io
10.0
SocialPilot
Instagram
Falcon.io
6.2
SocialPilot
10.0
YouTube
Falcon.io
8.9
SocialPilot

Reporting/analytics

Falcon.io
5.9
SocialPilot
10.0
Campaign success analytics
Falcon.io
5.2
SocialPilot
10.0
Real-time tracking
Falcon.io
7.4
SocialPilot
Competitor analysis
Falcon.io
5.0
SocialPilot

Account management

Falcon.io
6.8
SocialPilot
10.0
Role-based user permissions & privileges
Falcon.io
8.6
SocialPilot
10.0
Mobile access
Falcon.io
5.0
SocialPilot
10.0

Pros

Falcon.io

  • Very nice UX: The interface is quite easy and intuitive
  • Strong listening module: You can run search queries and get results as good as some of the top listening platforms provide
  • Cross-platform profiling: We were able to detect our fans and followers profiles across multiple social media platforms and document a clear history of our interactions and engagement with them
No photo available

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker profile photo

Cons

Falcon.io

  • Better support for Instagram community management. We'd like to be able to reply directly to comments.
  • Instagram bulk upload. This is a big channel for us, so we'd love to be able to bulk upload. It would save us a lot of time.
  • Platform speed. Occasional lag, especially in Engage.
No photo available

SocialPilot

  • The interface is kind of outdated, but easy to get around
Josh Walker profile photo

Likelihood to Renew

Falcon.io

Falcon.io 6.3
Based on 3 answers
I'm not quite as happy with Falcon Social as I thought. It is lagging a lot and the functions are not working as they should. I feel I don't know all functions in the system so I can't use all the features
No photo available

SocialPilot

No score
No answers yet
No answers on this topic

Alternatives Considered

Falcon.io

We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our agreement.
Lainey Graham profile photo

SocialPilot

Josh Walker profile photo

Return on Investment

Falcon.io

  • Falcon.io allowed us to extract "target audience data sets" that we could use in our Facebook advertising target audience. This unique and powerful functionality allowed us to run strong advertising campaigns on Facebook, achieving some of the posts strongest CPC and CPM rates.
No photo available

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker profile photo

Pricing Details

Falcon.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Falcon.io Editions & Modules

Additional Pricing Details
Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels.

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30*

* per month - Manage 25 Social Media Accounts

SocialPilot Editions & Modules

Edition
Professional Plan$301
Small Team Plan$502
Agency Plan$1003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Likelihood to Recommend

Falcon.io
6.2
SocialPilot
10.0

Likelihood to Renew

Falcon.io
6.3
SocialPilot

Performance

Falcon.io
8.2
SocialPilot

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