Fanpage Karma vs. LiftMetrix (discontinued)

Helped us in analyzing large number of competitions data in one go. For listening of competition have to used another tools

The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.

• Competitive analysis
• Dashboard
• Instagram hashtag suggestion
• Bar chart race
• Performance score

• Custom filter comparisons
• organic vs paid insights
• easy to digest suggestions moving forward

Incentivized

• Social media listening feature
• Estimated reach calculation
• Word cloud

• The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
• We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
• There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.

Incentivized

It's solving the purpose

Fanpage Karma pricing is much better than other tools available in market

Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.

Incentivized

• For analytics purpose, Fanpage Karma solving 100% problem
• Solving apple to apple comparison with competition
• Other tool also available in market with listening features

• The time savings for posting has positive ROI by adding leverage.
• They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
• This was a helpful step for my business.