4 Ratings
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Top Rated
635 Ratings
4 Ratings
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Score 9 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
635 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

FloristWare

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.
Joan Coleman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I would highly recommend this software to business owners
who desire to have managed marketing processes. It is flexible, provides
insights, and helps in analyzing data. marketing departments of almost all the

companies either huge or small can get the advantage of it
and I wish they get their future endeavors and this tool will help them for
sure.
Harmonys Jacey | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
WYSIWYG email editor
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Dynamic content
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Ability to test dynamic content
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
A/B testing
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Email deliverability reporting
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
List management
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Triggered drip sequences
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Lead Management

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead nurturing
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Data quality management
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Automated sales alerts and tasks
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Campaign Management

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Calendaring
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Event/webinar marketing
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social sharing and campaigns
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Social profile integration
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Reporting & Analytics

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Dashboards
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Standard reports
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Custom reports
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9

Platform & Infrastructure

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Role-based workflow & approvals
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Customizability
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with Salesforce.com
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Pros

FloristWare

  • The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
  • The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
  • The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.
Annette Hentz | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Campaign management is very easy and intuitive to send out email campaigns and build workflows.
  • Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
  • Good integration with CRM (Salesforce).
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Cons

FloristWare

  • I would like to see the ability to save work and continue later (as in pause order entering).
  • I would like to see in the future a more advanced routing module.
Amra Kolasinac | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

FloristWare

FloristWare 9.1
Based on 1 answer
I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.
Joan Coleman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

FloristWare

FloristWare 9.1
Based on 1 answer
Support is outstanding, Mark wouldn't allow anything less!
Joan Coleman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

FloristWare

I have never felt the need to seek out an alternative to Floristware.
Annette Hentz | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.
Fabricio Velasco | TrustRadius Reviewer

Scalability

FloristWare

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.0
Based on 124 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

FloristWare

  • Has kept us on top of account billing, so positive
Wendy Heier Heier Designs Florist | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

FloristWare

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

FloristWare
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

FloristWare
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

FloristWare
9.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

FloristWare
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.0

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