I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
Quintly works well when you need to measure and analyze a number of accounts on different channels. It's well suited for broad analysis and insights of numerous organizations. It falls a bit in terms of the user interface, which could use more polish. For the price, it's a great tool. It sits in the middle of the pack
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
I think it's important for everyone to share the reviews of the tools they use as it can not just help other people to save time and money but also can help making an informed decision on which tool should be used for what and which is the best tool in the market to solve any given problem
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Quintly was a short-term solution for us. For a mid-level price, you can analyze a large number of accounts fairly quickly. You can't analyze individual posts, which was a major flaw. If you're looking to analyze trends in your posts and A/B splits, this tool won't be terribly effective. If you're looking to measure the overall direction of an account for an affordable price, this works great. It's not Radian 6. It's not Simply Measured. But it also costs a lot less.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
