What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
55 Ratings

Gist

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
104 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

MailerLite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Likelihood to Recommend

Gist

If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot.If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
Austin Dwight | TrustRadius Reviewer

MailerLite

If you need to send regular emails to more than 3 people and or you want your emails to look BOMB, Mailerlite can do it well for you. I've even used Mailerlite just to send regular meeting reminders. While it's great for marketing, a number of our use cases are well beyond promotional. Event registrations, hiring notices, meeting reminders, custom notifications, and more are all ways that Mailerlite exceeds standards beyond your regular email communication. Quite frankly, I haven't found a place where it doesn't work well. They're constantly adding new features and I'm especially hyped on getting to make use of their new Rich Text editor. The only area I can really see that can be improved are more processes to speed up the development of email campaigns, like more default and custom fields, varying automations, and being able to make changes to campaigns midway through before having to go back and add them in their appropriate section (like tags, etc.).
Alexandra Renée Poelstra | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Gist
MailerLite
8.8
WYSIWYG email editor
Gist
MailerLite
8.8
Dynamic content
Gist
MailerLite
8.6
Ability to test dynamic content
Gist
MailerLite
8.8
Landing pages
Gist
MailerLite
8.6
A/B testing
Gist
MailerLite
8.8
Mobile optimization
Gist
MailerLite
8.8
Email deliverability reporting
Gist
MailerLite
8.9
List management
Gist
MailerLite
9.0
Triggered drip sequences
Gist
MailerLite
8.5

Reporting & Analytics

Gist
MailerLite
6.8
Dashboards
Gist
MailerLite
6.0
Standard reports
Gist
MailerLite
8.4
Custom reports
Gist
MailerLite
6.0

Pre-Send Testing

Gist
MailerLite
9.2
Email Previews
Gist
MailerLite
9.2

Pros

Gist

  • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
  • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
  • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
Kejda Gjermani | TrustRadius Reviewer

MailerLite

  • Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication.
  • The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!
  • The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.
Katie McKinlay | TrustRadius Reviewer

Cons

Gist

  • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
  • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
  • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
Tristin Roney | TrustRadius Reviewer

MailerLite

  • Guide Search: Sometimes the right instructions are terminology challenges. A terminology introduction would be helpful, and search settings default to the specific content entered for the search. (Maybe this is a Titles and Content setting)
  • Dates on Dashboard Notifications: When something is new or updated it has been difficult to find out when the change happened. Important because changes may mean we need to do something. Example: The feature 'Authentication' of Domain launched and we needed to authenticate the website (although verification had already been completed). We THINK it caused bouncing because once we updated the bounced emails were resubscribed and sent. TIP: Several started on the same day 2021 September 4th, but, we don't have dates on notifications so we are not sure that is why it happened.
Deborah Bryan | TrustRadius Reviewer

Likelihood to Renew

Gist

Gist 8.1
Based on 2 answers
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
Laszlo Csukas | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Alexandra Renée Poelstra | TrustRadius Reviewer

Usability

Gist

Gist 7.2
Based on 4 answers
It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
Paul Hancock | TrustRadius Reviewer

MailerLite

MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Sayre Ambrosio | TrustRadius Reviewer

Support Rating

Gist

Gist 8.4
Based on 15 answers
Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
Christopher Maselli | TrustRadius Reviewer

MailerLite

MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Anonymous | TrustRadius Reviewer

Alternatives Considered

Gist

Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
Mark Sinclair | TrustRadius Reviewer

MailerLite

To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I tried Sendinblue recently and could not even sign up. It seems if you don't sign in with Google, you can't get an account. Since we're moving away from big tech, google was not an option. We tried Madmimi. Unfortunately, deliverability was terrible. Although it said all but 30 emails were "accepted" by the domain, only 1% of emails were read. In tests to our core members, all protonmails were never delivered to, and gmails and yahoo all went to spam. This was disappointing as I'd heard good things about it. It also wasn't as easy to use as Mailerlite. Mailchimp censors so is a nonstarter. Mailerlite creates beautiful, professional emails, or simple text ones if you prefer so it almost just looks like a regular email coming from you, if that's what you want. And on Mailerlite I've always gotten a 30-50% open rate.
Anonymous | TrustRadius Reviewer

Return on Investment

Gist

  • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
  • I am able to save hours of time with the automated emails that are GDPR compliant.
  • I don't have to pay for a designer to have excellent looking emails either.
David Harvey | TrustRadius Reviewer

MailerLite

  • The positive benefit we've had from using MailerLite is that they provide a free plan that has almost the exact same feature as the pro plan has. They do not restrict what you can do and still offer great customer service regardless of your level of monetary investment.
  • MailerLite has helped my business to grows it's email list with attractive landing pages and embed forms that I can place almost anywhere that I decide to drive traffic to.
  • The newest thing I've been able to do is to gather great client feedback from my email list with MailerLite's new embedded quizzes and surveys directly into my email newsletters.
Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer

Screenshots

Pricing Details

Gist

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Gist Editions & Modules

Edition
Professional$29.001
Premium$99.001
  1. per month
Additional Pricing Details

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Starting Price

$10 per month

MailerLite Editions & Modules

Edition
Premium plan$101
Forever free plan$01
Premium plan for small business$302
Premium plan for medium businesses$503
Premium plan$154
  1. 1,000 subscribers
  2. 5000 subscribers
  3. 10,000 subscribers
  4. 2,500 subscribers
Additional Pricing Details
Sign up for an annual plan and receive a 30% discount. Additional 30% discount available to Non-profit organizations.

Rating Summary

Add comparison