Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Microsoft Power BI
Score 8.4 out of 10
N/A
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google …
Google Analytics is plausible for tracking the number of users visiting the areas of the site. It is also well suited for mobile applications and figuring out how many impressions there are.
It is perfect for our marketing department where we want to track the website traffic …
They all offer a free trial with free versions available, but for enterprise installation and support and overall cost per user, we decided to try out Microsoft BI. Microsoft BI offers predictive analytics as well as data prep tools which Google Analytics does not offer. Power …
Director, eCommerce Analytics and Digital Marketing
Chose Microsoft Power BI
Power BI from a price perspective is the lowest cost (probably even from a total cost of ownership perspective) of all the offerings I have ever evaluated. The piece that really stands out for Power BI is the data transformation layer called Power Query. This section allows you …
We selected Microsoft Power BI because it was the easiest to integrate with our primary systems, allowed us to embed reports for our partners, allowed us to host our data and some reports on premise. It also provided the shortest route to production deployment allowing us to …
SPSS is a tool more focused in establishing relationships among different variables, in a given database. By being so, it has some specific commands that allow you to easily do regression analysis, ANOVAs, segment a sample, and so on. However, Power BI is much more developed in …
Power BI, Tableau, and QlikView are the market leaders when analyzed on Gartner`s magic quadrant for business intelligence tool. One of the critical drawbacks of all these visionary tools is the absence or expensive back end that are needed to support the infrastructure. …
Much easier learning curve and integration with Microsoft Office gives it a leg up. People not knowing they have it, believe it or not, is limiting it's usage. Microsoft really needs to market it!
I thought the learning curve of Power BI was much easier than some of the other tools that I had tried. There were pieces that were not as robust, but nothing that was a show stopper for my needs.
Microsoft's Power BI is what Excel graphing and pivoting should have been like. Power BI has much better ways to look at your data visually than you can with Excel's own tools. You can select from many built-in graph types or you can use the growing number of add-ons to get …