Google Marketing Platform vs. Groundhog Technologies
Google Marketing Platform vs. Groundhog Technologies
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Groundhog Technologies | Mid-Size Companies (51-1,000 employees) | Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating new revenues. The solution applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets. With that… | $5,000 one-time fee per campaign project size |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
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Google Marketing Platform | Groundhog Technologies | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Reporting & Analytics |
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Google Marketing Platform | Groundhog Technologies | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.9 out of 10 | The Trade Desk Score 6.9 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Groundhog Technologies | |
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Likelihood to Recommend | 8.9 (45 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Groundhog Technologies | |
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Likelihood to Recommend | Google | Groundhog Technologies No answers on this topic |
Pros | Google | Groundhog Technologies No answers on this topic |
Cons | Google | Groundhog Technologies No answers on this topic |
Likelihood to Renew | Google | Groundhog Technologies No answers on this topic |
Usability | Google | Groundhog Technologies No answers on this topic |
Support Rating | Google | Groundhog Technologies No answers on this topic |
Implementation Rating | Google | Groundhog Technologies No answers on this topic |
Alternatives Considered | Google | Groundhog Technologies No answers on this topic |
Return on Investment | Google | Groundhog Technologies No answers on this topic |
ScreenShots | Groundhog Technologies Screenshots |