Google Marketing Platform vs. ReTargeter
Google Marketing Platform vs. ReTargeter
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
ReTargeter | N/A | Retargeter is an advertisement serving and retargeting software solution. | N/A |
Google Marketing Platform | ReTargeter | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | ReTargeter | |
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Top Pros | No answers on this topic | |
Top Cons |
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Google Marketing Platform | ReTargeter | |||||||||||||||||||||
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | ReTargeter | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.2 out of 10 | The Trade Desk Score 8.2 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | ReTargeter | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | ReTargeter | |
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Likelihood to Recommend | Google | ReTargeter No answers on this topic |
Pros | Google | ReTargeter No answers on this topic |
Cons | Google | ReTargeter No answers on this topic |
Likelihood to Renew | Google | ReTargeter No answers on this topic |
Usability | Google | ReTargeter No answers on this topic |
Support Rating | Google | ReTargeter No answers on this topic |
Implementation Rating | Google | ReTargeter No answers on this topic |
Alternatives Considered | Google | ReTargeter No answers on this topic |
Return on Investment | Google | ReTargeter No answers on this topic |
ScreenShots |