Google Marketing Platform vs. VertaMedia Video SSP
Google Marketing Platform vs. VertaMedia Video SSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
VertaMedia Video SSP | Enterprise companies (1,001+ employees) | VertaMedia Video SSP is a video monetization platform for publishers that provides both technologies and services to facilitate selling their inventory. This solution provides partners with access to an affluent video ad marketplace that comprises top tier trading desks, ad networks, media agencies, DSPs and premium advertisers. | N/A |
Google Marketing Platform | VertaMedia Video SSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | VertaMedia Video SSP | |
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Top Pros | No answers on this topic | |
Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | VertaMedia Video SSP | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | VertaMedia Video SSP | |
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Likelihood to Recommend | 7.4 (44 ratings) | - (0 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | VertaMedia Video SSP | |
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Likelihood to Recommend | Google | VertaMedia LLC No answers on this topic |
Pros | Google | VertaMedia LLC No answers on this topic |
Cons | Google | VertaMedia LLC No answers on this topic |
Likelihood to Renew | Google | VertaMedia LLC No answers on this topic |
Usability | Google | VertaMedia LLC No answers on this topic |
Support Rating | Google | VertaMedia LLC No answers on this topic |
Implementation Rating | Google | VertaMedia LLC No answers on this topic |
Alternatives Considered | Google | VertaMedia LLC No answers on this topic |
Return on Investment | Google | VertaMedia LLC No answers on this topic |
ScreenShots |