Google Surveys vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Surveys
Score 7.6 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
MailerLite
Score 8.2 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
Google SurveysMailerLite
Editions & Modules
Surveys
10¢
per completed survey
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Google SurveysMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Features
Google SurveysMailerLite
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Surveys
7.5
13 Ratings
4% below category average
MailerLite
-
Ratings
Survey templates7.013 Ratings00 Ratings
Themes7.811 Ratings00 Ratings
Custom logo/branding7.710 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Surveys
8.0
13 Ratings
7% below category average
MailerLite
-
Ratings
Changes to live survey7.913 Ratings00 Ratings
Question design help7.310 Ratings00 Ratings
Multiple question types8.713 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Surveys
8.3
12 Ratings
0% below category average
MailerLite
-
Ratings
Survey logic flexibility8.312 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Surveys
8.5
13 Ratings
3% above category average
MailerLite
-
Ratings
Response tracking8.613 Ratings00 Ratings
Data export8.512 Ratings00 Ratings
Standard reports8.911 Ratings00 Ratings
Custom reports7.79 Ratings00 Ratings
Analytics8.711 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Surveys
8.1
13 Ratings
3% below category average
MailerLite
-
Ratings
Access controls8.412 Ratings00 Ratings
Compliance7.910 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Surveys
7.9
10 Ratings
2% below category average
MailerLite
-
Ratings
Vendor-offered crowdsourcing8.37 Ratings00 Ratings
Respondent restrictions7.59 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Google Surveys
-
Ratings
MailerLite
8.2
60 Ratings
1% above category average
WYSIWYG email editor00 Ratings7.152 Ratings
Dynamic content00 Ratings8.849 Ratings
Ability to test dynamic content00 Ratings7.843 Ratings
Landing pages00 Ratings8.050 Ratings
A/B testing00 Ratings8.237 Ratings
Mobile optimization00 Ratings8.246 Ratings
Email deliverability reporting00 Ratings8.255 Ratings
List management00 Ratings8.954 Ratings
Triggered drip sequences00 Ratings8.235 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Google Surveys
-
Ratings
MailerLite
6.2
55 Ratings
22% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings6.555 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Google Surveys
-
Ratings
MailerLite
7.1
47 Ratings
18% below category average
Email Previews00 Ratings7.147 Ratings
Best Alternatives
Google SurveysMailerLite
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 6.7 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google SurveysMailerLite
Likelihood to Recommend
8.8
(13 ratings)
7.5
(63 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
9.0
(13 ratings)
8.6
(2 ratings)
Support Rating
7.5
(12 ratings)
9.4
(4 ratings)
User Testimonials
Google SurveysMailerLite
Likelihood to Recommend
Google
Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
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Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros
Google
  • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
  • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
  • Run an election for board members (use of the "other" notation so that people can write in their own choices).
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
Google
  • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
  • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
Read full review
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Likelihood to Renew
Google
No answers on this topic
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
Google
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Support Rating
Google
This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
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Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
Google
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but the higher costs were not worth the extra money.
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Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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Return on Investment
Google
  • Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
  • Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
  • You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

MailerLite Screenshots

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