What users are saying about
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Top Rated
136 Ratings

Heap

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Top Rated
136 Ratings
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Score 8.4 out of 100
3 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Heap

Heap is well suited for PMs looking to gain fast insights/quickly identify who is clicking on what and how often. The data we collect from Heap is also leveraged and mixed into our more complex data science dashboards. I like Heap for its ability to answer specific questions quickly. However, if I wanted to be able to track time spent between events, I can only find the average. I also cannot follow a user through all the flows since our product has so many URLs and variations in the workflow. It's hard to read the flow result with so many cards popping up.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Pros

Heap

  • Heap makes it simple to define elements in your application to track engagement with.
  • Heap is great because it's always tracking everything so you don't have to define everything you want to track immediately. The data is always there for you to investigate.
  • Support is great and perhaps the thing that is most valuable. They're always happy to help you in whatever you're trying to achieve with Heap.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Cons

Heap

  • Heap creates a "misunderstanding" between marketing and our data team. It is easy to create a report that shows a story that is not true due to incorrect filters/data elements.
  • Breakdowns on some data is not available and it makes it hard to get the exact report you need.
  • We have tons of reports, all almost the exact same. It is too hard to find them unless you already know that they exist.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Likelihood to Renew

Heap

Heap 7.3
Based on 4 answers
Heap helps me understand key data points without fussing with the formatting of a dashboard. It gives me the benefit of data analyzation without the fuss of the formatting - as well as the ease of sharing data collected with my colleagues
Rebecca Lajoie | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Usability

Heap

Heap 8.5
Based on 62 answers
Sometimes, Heap has issues reconciling similar selectors, and I have not found the manual tagging system to be the most intuitive, especially when best practices are not used when designing the front-end infrastructure. Even so, it helps that the data is unmodified, and all analytics are done through an interfaced layer, so damage and confusion [are] not permanent.
George Fang | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Reliability and Availability

Heap

Heap 9.1
Based on 1 answer
We've never had issues with availability
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Performance

Heap

Heap 8.5
Based on 62 answers
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
Gabe Romero | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Support Rating

Heap

Heap 9.1
Based on 7 answers
I haven't used support much but when I did it was very strong. Heap has great reps that provide reliable responses and prompt communication.
Martha Gallant | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Implementation Rating

Heap

Heap 8.2
Based on 2 answers
The implementation was more straightforward than I imagined it would be. There was minimal set up required from our internal developers. Training was the biggest hurdle.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Alternatives Considered

Heap

Heap stands out because, unlike Google Analytics, it helps us analyze both our SaaS product data as well as web data. As mentioned before, it's also much easier to use compared to GA, and has a much better UI. It also records and tracks all events on our website, which means we do not need to pre-define events as in the case of GA.
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Scalability

Heap

Heap 8.2
Based on 1 answer
We've never had impactful outages with Heap
Anonymous | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Return on Investment

Heap

  • At Boardable we use data from Heap to calculate a Product Qualified Lead score, and a churn score, to first qualify Free Trial accounts and assign them to Sales reps and then to find customers at risk of churning. Having the ability to find the highest opportunity prospects has made our Sales team a lot more efficient (70% of our trials spend less than 5 minutes in the product and we keep those off the Sales team's desk, focusing them on the 30% that are indicated to convert, which brought our overall conversion rate up 40% month-over-month).
  • Heap is critical for our Growth team to optimize the user journey to find the value in our product as quickly as possible. We formed the Growth team and bought Heap at the same time, and the first couldn't operate without the second. Our first big win using Heap was improving our sign-up flow (a very common blind-spot for product led companies), increasing the number of successful sign-ups by 200%.
  • Saving person-hours: Heap has freed up so many hours of time (20/wk ~= $1000/wk) that we were spending doing analytics manually. Taking things off the Engineering team's plate was key, and Heap more than pays for itself just in the amount of time we get back.
Benjamin Smith | TrustRadius Reviewer

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Screenshots

Pricing Details

Heap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Heap Editions & Modules

Edition
Free$01
GrowthContact Heap Sales2
ProContact Heap Sales3
PremierContact Heap Sales4
  1. Up to 10,000 sessions per month
  2. Up to 40,000 sessions per month
  3. Custom sessions per month
  4. Custom sessions per month and unlimited projects
Additional Pricing Details
Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Mapp Intelligence, powered by Webtrekk Editions & Modules

Additional Pricing Details
Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.

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