Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
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per month
Mapp Intelligence, powered by Webtrekk
Score 10.0 out of 10
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Mapp Intelligence, powered by Webtrekk, is a Customer Data Platform that not only collects
and analyzes user data and behavior from apps and websites, but also
personalizes experiences based upon this data. According to the vendor, Mapp Intelligence features a powerful
filter engine with extremely refined user-segmentation capabilities. Mapp Intelligence marketing apps allow personalization via website layers, banners and product
recommendations for users based on past visit data, including…
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Pricing
Heap
Mapp Intelligence, powered by Webtrekk
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
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Offerings
Pricing Offerings
Heap
Mapp Intelligence, powered by Webtrekk
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Heap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
Pricing is based on traffic volume. There is no setup fee, no yearly license and free customer support.
Heap is well suited when we are using it with some other analytics too such as GA4, data studio, and Microsoft Clarity to analyze and segment the data further to understand the user behavior and make changes accordingly to the user flow it can be helpful at times as it provides outstanding insights and has by far the best behavioral tracking but the thing it lacks in is the proper user flow of tools and functionalities present at the backend, I have observed sometimes a lag and delay in the run time of the analytics tool.
Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool. It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform. Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Automates away the annoying parts of user analytics
Can define which pages people were on, what element they clicked on, the color of the button, the target text on the click, the actions users took before and after clicking, the users’ titles, what other actions users who click that button tend to take
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
Heap had an edge over Google Analytics in many ways. Few points to consider Heap over GA. 1. Low code implementation and less involvement of engineering team. 2. Great reporting dashboard with additional feature of of showing user journey, that helps understand user behaviour 3. Heap helped customer improve and personlize different personas 4. Helped increased conversion. 5. The out of the box templates offerings are unmatched with any existing data insight tools like GA or Adobe Analytics
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.