Hootsuite vs. Vista Social

Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.

I usually create all of the social posts myself in-house, and often find I get writer's block. With the help of the AI assistant on Vista Social, I have been able to come up with significantly more captions, much faster than before!

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• AI assistant helps us write copy for our posts easily
• Easy integration of all the social media platforms helps us to manage all of our social media channels in one place
• With the help of reporting feature, we can easily see the engagement on all of the platforms

• The ability to tag people or companies across all the social platforms (instagram and Linkedin)
• If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one

• Advanced is needed for unlimited AI assistant, although still good value
• Integration is only on advanced upward, however again I wouldnt be selecting a package below this
• Account reviews only on Enterprise however Advanced could be handy to have this feature

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!

Incentivized

Vista Social earns a solid 9 out of 10 for its overall usability. The user interface takes some time to figure out how to navigate, but the scheduling features are excellent. The inclusion of a centralized dashboard for monitoring multiple social media accounts enhances usability for businesses with diverse online presence. A more extensive knowledge base or interactive tutorials could enhance the initial learning curve for new users, ensuring they unlock the platform's full potential from the start. Despite this, Vista Social remains a great and efficient tool for managing social media content.

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.

Incentivized

Vista Social has a feature that allows you to customize your text's font, size, style, and thickness, while Meta Business Suite does not. Vista Social also integrates more social media platforms compared to the others. Their calendar is also more organized and easier to adjust or edit. Lastly, Vista Social generates better result reports.

We are only using in marketing and have been able to scale.

Incentivized

• For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
• The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.

Incentivized

• Free'd up time for me to be doing other work instead of manually uploading to multiple platforms
• Allowed me to upload similar but not exactly the same posts to different platforms seemlessly
• Allowed me to get a better understanding of our metrics