HubSpot CMS Hub vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
Webflow
Score 8.0 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
HubSpot CMS HubWebflow
Editions & Modules
No answers on this topic
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
HubSpot CMS HubWebflow
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 30% discount available for annual pricing.
More Pricing Information
Community Pulse
HubSpot CMS HubWebflow
Considered Both Products
HubSpot CMS Hub

No answer on this topic

Webflow
Chose Webflow
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for …
Top Pros
Top Cons
Features
HubSpot CMS HubWebflow
Security
Comparison of Security features of Product A and Product B
HubSpot CMS Hub
10.0
9 Ratings
21% above category average
Webflow
7.1
7 Ratings
13% below category average
Role-based user permissions10.09 Ratings7.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CMS Hub
10.0
8 Ratings
28% above category average
Webflow
7.1
3 Ratings
7% below category average
API10.08 Ratings7.23 Ratings
Internationalization / multi-language10.05 Ratings7.03 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot CMS Hub
6.4
9 Ratings
18% below category average
Webflow
8.4
8 Ratings
10% above category average
WYSIWYG editor2.07 Ratings9.98 Ratings
Code quality / cleanliness7.09 Ratings9.07 Ratings
Admin section9.09 Ratings8.98 Ratings
Page templates1.09 Ratings7.07 Ratings
Library of website themes9.09 Ratings7.15 Ratings
Mobile optimization / responsive design5.08 Ratings9.08 Ratings
Publishing workflow9.08 Ratings8.08 Ratings
Form generator9.08 Ratings8.05 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot CMS Hub
8.2
9 Ratings
11% above category average
Webflow
8.3
8 Ratings
12% above category average
Content taxonomy8.08 Ratings8.65 Ratings
SEO support10.09 Ratings9.86 Ratings
Bulk management10.09 Ratings7.17 Ratings
Availability / breadth of extensions7.08 Ratings8.97 Ratings
Community / comment management6.08 Ratings7.04 Ratings
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HubSpot CMS HubWebflow
Small Businesses
Divi
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Score 10.0 out of 10
Divi
Divi
Score 10.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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User Ratings
HubSpot CMS HubWebflow
Likelihood to Recommend
9.0
(11 ratings)
4.7
(11 ratings)
Usability
10.0
(1 ratings)
8.3
(3 ratings)
Availability
-
(0 ratings)
1.0
(1 ratings)
Performance
-
(0 ratings)
1.0
(1 ratings)
Support Rating
10.0
(1 ratings)
6.5
(3 ratings)
Product Scalability
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
HubSpot CMS HubWebflow
Likelihood to Recommend
HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
Read full review
Webflow
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
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Pros
HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
Read full review
Webflow
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review
Webflow
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
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Usability
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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Webflow
It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
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Reliability and Availability
HubSpot
No answers on this topic
Webflow
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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Performance
HubSpot
No answers on this topic
Webflow
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Webflow
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement. If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.
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Alternatives Considered
HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
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Scalability
HubSpot
No answers on this topic
Webflow
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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Return on Investment
HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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Webflow
  • Dramatically improves the speed of developing landing pages
  • Super intuitive even for less tech savvy users, which allows them to customize the needed blocks without requiring dev support
  • Saves $80 per month compared to Unbounce or InstaPages, while having almost 99% of the important features
Read full review
ScreenShots