iSpring Market vs. Optimizely Customized Commerce

iSpring Market is suited for small organizations with limited staff and limited IT resources. Allowing users to self-register is a huge time-saver for small organizations. SEO, Google Tag Manager and SSO are included and easy to set up. For the most part, the documentation is good and the help desk provides timely customer service. iSpring Market is not the best tool for larger and more sophisticated organization. It's extremely difficult to get global reporting data, it doesn't import data from other systems, and it only exports a limited amount of data for use in other applications such as business intelligence software.

Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.

Incentivized

• It is easy to use.
• It works with Stripe.
• The UI is clean and intuitive for customers.

• Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
• Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
• Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.

Incentivized

• There are few global reporting features. I can get specific information on a user or a course, but there is no easy way to find users who made an account and didn't enroll in a course. You have to look at every user, or download spreadsheets and search.
• There are very few hooks available to Zapier to transfer data to other services.
• You can't transfer data into the iSpring Market using Zapier, so we can't use our member management system to populate courses.

• Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
• Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
• Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.

Incentivized

Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.

Incentivized

The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.

Incentivized

We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product

Incentivized

Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card

Incentivized

We picked iSpring Market because of cost, maintenance, and easy of use.

Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.

Incentivized

• We have saved thousands of dollars a year in licensing fees compared with other products we used.
• We have eliminated the need for contractors, to build content for iSpring Market, saving tens of thousands of dollars, because we can publish directly into the system using iSpring Suite.
• We get 80% fewer help desk requests for enrollment and payment compared to the last two products we used.

• Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
• Positive: Counter associates are using the website to help customers.
• Negative: Too much time being spent QCing previous work.

Incentivized